These are insight industry experts who have made a long-standing, indelible impact on the industry and beyond through innovation, leadership, commitment, or other contributions.
Roland is the Managing Director at Infratest dimap in Berlin, Germany. InDi is one of the leading German institutes for political polling and research and was founded in 1997 as a joint venture of dimap and Kantar Public (formerly TNS Infratest). He is also a Member of the Supervisory Board of Aufsichtsratsmitglied.
Seyi is the Chief Executive Officer of Pierrine Consulting overseeing the direction and strategy of the agency to help businesses gain an authentic view of the African opportunity. He has extensive experience in marketing research, strategy, marketing and business development. Previously he was with TNS RMS Nigeria and Research and Marketing Services Group.
Dangjaithawin Anantachai is the Chairman of INTAGE Thailand. Previously she served as President of the Thailand Marketing Research Society and held strategic research roles at Research Dynamics Co. and Nielsen. She also holds a Ph.D.
Paul focuses on political marketing with research focusing on applying market research and strategic marketing in both the political and corporate realms in a political context. Previously, he was a professor of political marketing at Cranfield University for nearly nine years and also a principal lecturer in marketing at Middlesex University for nine years.
Nick is the Global Chief Research Officer for Savanta and has expertise in the application of commercially-focused research and insight systems combining customer data, primary research, and social media to drive performance improvement. He is also Chair of the Market Research Society and holds a Ph.D. in German politics.
Fiona founded MESH Experience in 2006 to focus on experience driven marketing for brands. She serves as President and Chief Experience Officer for the organization. She is President of Market Research Council. Previously she held roles with Claydon Heeley, Leo Burnett and DMB&B.
As CEO since 2018, Zak oversees the strategic direction, operational performance, marketing and commercial development of McLaren Racing. He also serves as Chairman and Co-owner of United Autosports, a Board Member of Cosworth Engineering and the Non-Executive Chairman of Motorsports Network.
Diego has been in market research for over 20 years. He founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina, and Uruguay. The agency focuses on consumer, healthcare, and B2B fielding.
Simon has served as an executive, consultant and writer for over 40 years. Currently he serves as Managing Partner for Cambiar, a consulting firm that advises the market research and marketing services industries, focusing on M&A, strategic consulting and operational insight. Simon also serves as Editor-in-Chief of ESOMAR’s Research World publication and is the former Chairman of the Insights Association.
Mitali is the Director General of The Market Research Society of India. Previously, she was the Global Head of Customer Experience at Liberty Global B.V. in Amsterdam. and has also held roles as Consumer Insights Director for Tele2 AB in Stockholm and Head of Brand and Consumer Insight at Vodafone Group in London.
Justine is an experienced researcher and strategist who turns data and research into strategic direction and actionable recommendations. She focuses on consumer sentiment and interaction to develop and deliver enhanced experiences. Previously she held leadership, insight and research roles with Ideas Group Australia, Arnott’s Group and Research International.
As Director of Global Consumer & Market Insights for Heineken, Tony has extensive experience building data analytics, behavioral economics, consumer research, and business insights. He is also responsible for the global consumer and market insight capabilities. Previously, he held strategy and intelligence roles with Mastercard, RB, and Procter & Gamble.
As CEO, Melanie leads the Insights Association, a leading network of market research and data analytics professionals. She has spent over two decades designing, executing and interpreting research for agencies and corporations. Previously she served research and strategy roles for Dynata, Research Now and uSamp. She has extensive expertise in online, mobile and social research.
Sharmila has been involved in research and insights for over 30 years. For over 13 years she has been the Founder and Chairwoman of Purple Audacity, a method-neutral insights and strategy consultancy. Previously she held leadership positions with IMRB (Kantar) and MODE Services.
Lucy is the Founder and CEO of Keen as Mustard Marketing with over 30 years of experience in B2B marketing, strategy and communications. She has written for The Independent, Marketing, Marketing Week and Retail Week and judged the Market Research Awards. She is also a past Council Member of ESOMAR.
Tom serves as the Chief Growth Officer & Partner for Human8, an online marketing research and consumer/employee collaboration consultancy. He also serves as Vice President and Council Member for ESOMAR and has given keynotes across over 35 countries on six continents for various business, marketing, technology and research events.
James is CEO of Opinium, a consultative insight agency headquartered in London and New York that delivers research and insight innovation. He and his team deliver innovative approaches to insights, employee ownership and wellbeing and using research to accelerate change. He is a Member of ESOMAR, Insights Association, Market Research Society and British Polling Council. He’s also Founder of Significant Insights Media.
Chris serves as the Managing Partner for Cimigo, as well as the Managing Director for Cido Asia Pacific. He has also served as the Hong Kong Representative for ESOMAR and as Chairman of Market Research Society Hong Kong.
Nicolas is the Founder of the masters program in applied social psychology at the University of Lyon. He studies the social roots and psychological implications of time perspective with the applicability of social psychology and behavioral sciences for urban and user experience design, policy making and collective action.
Brian serves as CEO of Australia Online Research which focuses on delivering premier online panel and social value research. He also serves on the advisory council for UTS Business School and is the Chairman of Quality Online Research. He is aso an Adjunct Fellow at University of technology Sydney. Previously he served as Chairman for STW Insights, Harris Interactive Australia, JD Power Australia and Media Metrix Australia.
Claudio is CEO of Altazor Intelligence. Previously he served as Vice President and Managing Partner at Lexia. He focuses largely on qualitative research to help brands, media and institutions have valuable discussions with their customers, audiences and citizens. His experience spans a spectrum of industries including television, cinema, dairy, insurance, food, cosmetics, hygiene, politics, financial services and automotive.
Caroline has extensive experience understanding people with expertise in media, digital, first party data, branding, communications and automation. Previously she held leadership and research positions with Hall & Partners and BSkyB. She was also named as CEO Today’s Business Woman of the Year and WIRe’s Top 10 Market Research Diversity Champion.
As an executive with over 30 years of experience in board level marketing and executive strategy positions, Jane largely focuses on brand growth and customer relation enhancement. Sehe serves as Chief Executive Officer of the Market Research Society where she oversees the strategy, growth and evolution of one of the premier market research associations.
As Senior Vice President and Chief Consumer Insights and Analytics Officer, Stephan directs insight innovations for PepsiCo. Previously he held strategy and marketing positions for Interbrand and Unilever where he had a 14 year tenure. He’s been featured in publications like Brandingmag, Research World and AdWeek. He’s also presented at the Yale Customer Insights Conference.
As Vice President of Global Insights & Analytics for McDonald’s Michelle specializes in insights, strategy and innovation with over 20 years of market research experience. She has previously held marketing, research and innovation roles with Mars, Dell, Clorox and Nestlé. She was Quirk’s Market Researcher of the Year Award and is also an ESOMAR Council Member.
Alejandro is an independent consultant with girOscOpio and has expertise that spans research applied to markets and bsuiensses. He has taught across the realms of marketing, communications, and business consulting. He also previously served as an editor of GreenBook LatAm.
Wim is the Founder of One Inch Whale, a consultancy that helps businesses leverage existing knowledge and data while using research to fill knowledge gaps. He also serves as Managing Director of Thin Slicing and the Belgium Representative for ESOMAR.
Alex applies behavioral science in practical ways to predict human behavior to support brands and advertisers. His career has spanned over 15 years in the insights industry. Currently, he serves as CEO of Behaviorally (formerly PRS) which applies behavioral science to improve shopper and consumer experiences.
As the SVP of Customer Expertise for Zappi, Sinéad is a recognized insight industry leader, drawing on 20+ years’ experience, leading teams both client-side and in agencies. She also serves as a Board Chair of the Market Research Society and has experience across multiple sectors including financial services, retail, government, technology and utilities.
For nearly 30 years Sally has overseen the operations and strategy for Luma Research and set the vision to provide world-class brand and communication insights to clients. She focuses on being on the forefront of innovative technologies to deliver deeper insights. She is a regular speaker at conferences around the world and is the Australia Representative for ESOMAR.
Ed is an expert in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data and analytics and a top executive in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brand.
Umesh is the Head of International Research for Hansa Research. He has deep experience in global insights, analytics, and market research. He is also a Council Member for ESOMAR. Previously, he held executive and research positions with Markelytics Solutions, Nielsen, and TNS.
Christian has two decades of brand, marketing, consumer insight, and data analytics experience in the television and digital media realms. He is currently the Senior Vice President of Global Steaming Research & Insights for Paramount and previously held insight, strategy, and research positions with Viacom, Discovery Communications, Disney-ABC Networks Group and Warner Bros. International Television.
As the EVP of Strategy & Innovantion, Nikki oversees the strategic direction and next stage growth of Savanta. She is a qualitative researcher focusing on digital and ethnographic techniques with extensive experience in the insights industry. She is also a past Vice President for ESOMAR.
For over 25 years Bob has been a leading advisor across a spectrum of client insights functions. He is also an industry thought leader and serves as Editor and Publisher of several prominent industry newsletters including Research Business Report, Research Conference Report, Research Department Report and Pharma Market Report.
Jean-Marc is an economist and President of Leger, Canada's largest polling, market research and strategy firm. The firm has a staff of 600 employees based at its head office in Montreal, as well as its Canadian offices in Quebec City, Toronto, Winnipeg, Edmonton, Calgary and Vancouver, and its US office in Philadelphia.
Pete Markey is the Chief Marketing Officer for Boots UK and has served in strategic marketing roles previously for TSB Bank, Aviva, Post Office Ltd. and RSA. He is skilled in branding, marketing, data analytics and customer experience. He’s a Fellow of the CIM and Marketing Society and a four-time Marketer of the Year award honoree.
Alain has over 30 years of experience in market, social and public opinion research. He has served as CEO of Grupo RADAR for 23 years, directing projects that span retail auditing, television and radio audience measurement, election polling and healthcare satisfaction. He is also a Council Member for ESOMAR and teaches market research at Universidad ORT Uruguay.
Mariela founded Trendsity in 2007 and leads the company as its Chief Executive Officer. She has over 20 years of experience leading teams and projects for leading brands. She is also the President of the Argentine Society of Researchers and has been a lecturer at University de San Andres, University of Palermo and University Siglo XXI.
Patricio is the Founder of The Black Puma, an analytics growth hacking, data strategy, and AI firm that blends data science and technology to help companies reinvent themselves. He's also served as the ESOMAR Representative for both Argentina and New Zealand.
Ben is the Chief Executive Officerat Ipsos. He is a frequent writer and speaker on consumer trends and performance. Previously he was Chief Executive of Ipsos MORI since 2009. He is also a Visiting Professor at King’s College and a Fellow of the Academic of Social Sciences and Market Research Society.
Annie is an Independent Consultant in North America. She serves as a Board Member for Certified Analytics and Insights Professionals of Canada and is also the recipient of the ESOMAR Excellence Award for Best Paper. She also holds a Ph.D. in online survey data quality and psychology.
As Vice President of Innovation of Kantar’s Profiles division, Jon leads an international team called QuestionArts that focuses on research consultancy services, survey design and research tools in the digital and mobile arenas. He is the recipient of the MRS Grand Prix Award, ESOMAR Best Paper honor and MRS Innovation in Methodology Award, among others.
For nearly 30 years Dan has been an owner of Quirk’s Media, which delivers market research insight and content in the form of articles, newsletters ,directories, tools and webinars to over 60,000 subscribers in 110+ countries. As Vice President of Marketing & Product Development he oversees marketing and product initiatives.
Andrea started Ask Afrika as a one-woman show in 1995. She believes business plays a pivotal role in a changing society and wants the change to be more uplifting than it has been over the last century. It took dedication, passion, love for her clients, and a capacity to laugh to build the company to what it is today - a research and marketing organisation that operates in Sub-Saharan Africa, across both local and global companies.
For over 20 years Vijay has held a variety of market research roles for Unilever. Currently, he is Vice President of Research Innovation, Media and Shopper Insights where he oversees . He is also Secretary-General of Market Research Society Singapore. He has also presented at an array of conferences including ESOMAR, Omnishopper International and MRSS.
Imogen serves as CEO of both Hall & Partners strategic brand consultancy and Quantum Market Research agency. She also sits on the board of Clemenger Group Limited and was Vice President of The Research Society. She has an extensive career that has spanned nearly 30 years in insights and strategy.
Elaine re-joined Reckitt as Chief Insights & Analytics Officer in 2019 and leads both the consumer insights and data analytics teams. This is Elaine’s second stint at Reckitt, the first being in 2001 when she spent 6+ years in a variety of roles spanning the global category. She has also served strategic insight roles with Danone, Kraft/Mondelez, Kantar, and Ipsos. Elaine holds a Ph.D. in marketing.
Zoë is the Global Head and Vice President of Insights for Mars Pet Care. She has over 25 years of experience across insights and analytics with a focus on the consumer healthcare and technology industries. She has expertise in driving brand, portfolio, retail, media and customer experience strategies. She is also an Advisory Board Member for Clarion Events.
Danny oversees the strategic consultancy DRC which strategically advises agencies and enterprises of all sizes to enhance the commercial applications of their insight. He is also a Fellow and the Immediate Past Chair of the Market Research Society and a Non Executive Director for Hall & Partners.
For over 25 years Laura has served as the Chief Executive Officer for Brain Research. Her agency focuses on research strategy, insight analysis, and qualitative and quantitative research.
Pravin is an Outlier Marketer for Krux108, an innovative marketing agency, which focuses on extracting ROI from marketing investments. He is also currently the Interim CEO of ESOMAR and a Board Member for the Professional Speakers Association of India, as well as the Former President of The Market Research Society of India.
Sir Martin Sorrell is the Co-founder & Executive Chariman of S4 Capital, a tech-led, new-era advertising company he established in 2018. He is also the Senior Monk for MediaMonks, a creative digital production company that produces websites, games and films for advertising agencies. Previously he was the Chief Executive for WPP for 33 years.
Colin works with a wide range of private and public organizations in behavioral science. He is the Global Head of Behavioural Science for Ipsos and an Honorary Professor on the subject for the Nottingham University School of Business. He also authored Humanizing Big Data and is a regular speaker at conferences and a contributor to a variety of publications.
Aileen is the Global Director of Path to Purchase for The Coca-Cola Company. She has held a variety of insights roles with Coca-Cola for over 13 years. In this position she plays an instrumental role in delivering market insights from across the region. Previously she held various research roles with the research firm Synovate.
Urpi is the CEO of Datum International and oversees the organization's direction. She also serves as President of the Peruvian Association of Market Research and Peru Representative for ESOMAR. She has over 25 years of experience in market research, marketing, and communications and previously taught market research at Universidad de Pacifico. She also regularly speaks at conferences like ESOMAR, TalkIN, IIeX, and CIIM.
James is an insights and analytics business leader with over 25 years of agency and client-side experience. He is the Founder and President of Delineate, a research consultancy that delivers rapid research solutions. Previously he has held senior management positions with Black Swan Data, Edelman Intelligence, ICM, FreshMinds and Populus.
Kingsley is the Chief Strategy & Growth Officer of BAT overseeing marketing strategy and innovation for the company. He is an international business leader, with experience across marketing, management, disruptive innovation, technology and corporate affairs. For over 24 years he’s served in a spectrum of roles across regulatory, regional, innovation and marketing capacities for BAT.
Grace is the Strategic Insight LEad for Commercial & Institutional Banking for Australia and New Zealand Banking Group Limited. She has held a variety of other strategic research and insight roles for ANZ and previously served in research roles for Research International.
Andy is President of Nielsen China, overseeing all business activities in the region. Previously he was with GfK since 1994 and served as Managing Director for North East Asia, across China, Hong Kong, Taiwan, Japan, and Korea.