The global ESOMAR representative community will help encourage participation and shortlist in their relevant geographies before the International Judging Panel applies the criteria set-out below. The International Judging Panel will be Chaired by Mark Langsfeld, CEO of mTab and Chairman of Insight 250 and ESOMAR President Kristin Luck.
In the spirit of transparency, the 2024 International Judging Panel members are listed, alphabetically, below but please note that no correspondence should be entered into with judges. All queries should be addressed to nominations@insight250.com.
Roland is the Managing Director at Infratest dimap in Berlin, Germany. InDi is one of the leading German institutes for political polling and research and was founded in 1997 as a joint venture of dimap and Kantar Public (formerly TNS Infratest). He is also a Member of the Supervisory Board of Aufsichtsratsmitglied.
Seyi is the Chief Executive Officer of Pierrine Consulting overseeing the direction and strategy of the agency to help businesses gain an authentic view of the African opportunity. He has extensive experience in marketing research, strategy, marketing and business development. Previously he was with TNS RMS Nigeria and Research and Marketing Services Group.
Dangjaithawin Anantachai is the Chairman of INTAGE Thailand. Previously she served as President of the Thailand Marketing Research Society and held strategic research roles at Research Dynamics Co. and Nielsen. She also holds a Ph.D.
Paul focuses on political marketing with research focusing on the application of market research and strategic marketing in both the political and corporate realms in a political context. Previously, he was a professor of political marketing at Cranfield University for nearly nine years and also a principal lecturer in marketing at Middlesex University for nine years.
Nick is the Global Chief Research Officer for Savanta and has expertise in the application of commercially-focused research and insight systems combining customer data, primary research and social media to drive performance improvement. He is also Chair of Market Research Society and holds a Ph.D. in german politics.
Walid is the Global Senior Director of Shopper and Channel Insights for The Coca-Cola Company. In his role, he is leading the understanding of global shopper journeys & channel behaviors . Previously he held brand strategy and insights roles with The Coca-Cola Company & The Nielsen Company
Fiona founded MESH Experience in 2006 to focus on experience driven marketing for brands. She serves as President and Chief Experience Officer for the organization. She is President of Market Research Council. Previously she held roles with Claydon Heeley, Leo Burnett and DMB&B.
Diego has been in market research for over 20 years. He founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina, and Uruguay. The agency focuses on consumer, healthcare, and B2B fielding.
Minjo is an experienced country manager with a demonstrated history of working in the market research industry. As Dynata’ South Korean Country Manager, Minjoo is skilled in consumer behavior, customer insight, market research, and account management. Previously, she held strategic roles with Survey Sampling International, Kantar TNS Korea, GfK Retail and Technology, and Gartner.
Mitali is the Director General of The Market Research Society of India. Previously, she was the Global Head of Customer Experience at Liberty Global B.V. in Amsterdam. and has also held roles as Consumer Insights Director for Tele2 AB in Stockholm and Head of Brand and Consumer Insight at Vodafone Group in London.
Justine is an experienced researcher and strategist who turns data and research into strategic direction and actionable recommendations. She focuses on consumer sentiment and interaction to develop and deliver enhanced experiences. Previously she held leadership, insight and research roles with Ideas Group Australia, Arnott’s Group and Research International.
As Director of Global Consumer & Market Insights for Heineken, Tony has extensive experience in building data analytics, behavioral economics, consumer research and business insights. He is also responsible for the global consumer and market insight capabilities. Previously he held strategy and intelligence roles with Mastercard, RB and Procter & Gamble.
As CEO, Melanie leads the Insights Association, a leading network of market research and data analytics professionals. She has spent over two decades designing, executing and interpreting research for agencies and corporations. Previously she served research and strategy roles for Dynata, Research Now and uSamp. She has extensive expertise in online, mobile and social research.
Arundati Dandapani, MLitt, CAIP, CIPP/C, is the founder of Generation1.ca, a social enterprise media and community that empowers immigrants in North America, placing them at the forefront of data insights innovation globally, and also a Professor of Data, Analytics and Insights at Humber College in Canada and has been active throughout her career in industry association leadership in Canada and globally. She leads on the certification advisory board of the IAPP, and is part of the strategic planning committee of AAPOR. Arundati is an author of two books and many publications, and has presented at, chaired or reviewed several presentations for AAPOR, WAPOR, ESOMAR, Market Research Institute International (MRII) and University of Georgia (UGA).
Sharmila has been involved in research and insights for close to 35 years. Her vast experience spans across a multitude of categories and subjects in commercial and development sectors. For over 15 years she has been the Founder and Chairwoman of Purple Audacity, a method-neutral insights and strategy consultancy. Previously she held leadership positions with Kantar for many years.
Chris serves as the Managing Partner for Cimigo, as well as the Managing Director for Cido Asia Pacific. He has also served as the Hong Kong Representative for ESOMAR and as Chairman of Market Research Society Hong Kong.
Caroline has extensive experience understanding people with expertise in media, digital, first party data, branding, communications and automation. Previously she held leadership and research positions with Hall & Partners and BSkyB. She was also named as CEO Today’s Business Woman of the Year and WIRe’s Top 10 Market Research Diversity Champion.
As an executive with over 30 years of experience in board level marketing and executive strategy positions, Jane largely focuses on brand growth and customer relation enhancement. Sehe serves as Chief Executive Officer of the Market Research Society where she oversees the strategy, growth and evolution of one of the premier market research associations.
Alejandro is an independent consultant with girOscOpio and has expertise that spans research applied to markets and busiensses. He has taught across the realms of marketing, communications, and business consulting. He also previously served as an editor of GreenBook LatAm.
As an Insights Manager for Customer Service at Netflix, Marianella has expertise in customer insights, analytics, CX, and strategic planning. She focuses on audience engagement transformation to drive customer centricity and create seamless viewer experiences. She develops targeted strategies that enhance the overall customer experience to contribute to increased customer satisfaction and loyalty.
Ande is an Associate Director at Opinium and has previously been honored as an MRS Young Researcher of the Year 2021 and by the Significant Insights Global 30 Under 30.
Kudzai is the Senior Research & Insights Lead for Standard Bank Group. He has 20+ years experience in consumer insight, market research and strategy across an array of industries and portfolios, in addition to a rich academic background.
For over 15 years, Vensa has served in strategic roles across marketing, insights, and analytics, with roles that have focused on marketing communications, PR, direct sales, and insights and analytics. Currently, she is the Senior Manager for Intelligence at Swarovski. Previously, she has held strategic roles with Wella Company, Coty, and Procter & Gamble.
Wim is the Founder of One Inch Whale which is a consultancy that helps businesses leverage existing knowledge and data, while using research to fill knowledge gaps. He also serves as Managing Director of Thin Slicing and the Belgium Representative for ESOMAR.
Tim is the President of Quester and has led initiatives that have received numerous business impact awards, including multiple Ogilvy Awards and EXPLOR Awards.
Jennifer is the Global Head of Insights for the Campari Group
Hana is the Executive Director of SIMAR. She is a marketing and market research specialist active in training, seminar creation and coaching, promoting fact-based marketing.
As Global Head of Consumer and Client Insights for Energy and Resources at Sodexo, Madhavi has led small, medium, and large teams across Sodexo for over 15 years, delivering consumer-focused, data-driven outcomes. Her experience ranges from hotel operations to enterprise marketing. Previously, she held roles with Mariott and Hyatt.
Ed is an expert in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data and analytics and a top executive in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brand.
Umesh is Senior Vice President and Head of International Research for Hansa Research. He has deep experience in global insights, analytics and market research. He is also a Council Member for ESOMAR. Previously he held executive and research positions with Markelytics Solutions, Nielsen and TNS.
Christian has two decades of brand, marketing, consumer insight, and data analytics experience in the television and digital media realms. He is currently the Senior Vice President of Global Steaming Research & Insights for Paramount and previously held insight, strategy, and research positions with Viacom, Discovery Communications, Disney-ABC Networks Group and Warner Bros. International Television.
Mark is the CEO of mTab, the leading market insights platform. His experience spans SaaS software, data, analytics, internet publishing, mobile and e-commerce.
An economist by trade, Jean-Marc co-founded Leger, a polling and market research firm, in 1986. Under his tenure he has overseen the growth of Leger to become the largest Canadian-owned polling and market research firm. He also founded WIN International, the world’s largest association of polling firms.
Tony serves as the Head of Market Research, South and South East Asia Hub, Philip Morris International.
With over 20 years of experience as a serial marketing measurement technology entrepreneur, Kristin's management consulting firm, ScaleHouse, focuses on nontraditional growth strategies for data-driven marketing technology firms and market research companies.
With over 20 years of experience in insights, analytics, and strategy, Ritanbara serves as Nestle’s Global Head of Innovation & Insights for Dairy. She has deep experience solving ‘blue sky’ problems bu concerting disjointed data into cogent analysis that delivers foresight to drive strategy. She is also adept at designing original research methodologies with a strong understanding of data analytics and its integration with traditional methods.
A highly accomplished Senior Executive and Non-Executive Director, Eleni has over 30 years of global operating experience, which spans media, information technology, AdTech, and consumer insights. She currently serves as Ipsos' Chief Client Officer.
As Deputy Director of Client Services and Head of Country for Kenya at 60 Decibels, a global impact measurement company, Kate has an exceptional capacity to integrate and connect consumer and business insights, resulting in better decision-making, strategy, and recommendations while delivering strategic competitive advantages. Previously, she held strategic roles with Copia Global, Kantar, and GSK.
Stellah has extensive experience as a data and insights professional who observed the pressing challenge of a scarcity of market data from informal retail in Africa. For this she founded Smart Reja, to drive innovation in the data and analytics landscape for the African market. PReviously she held strategic insights roles with OnePulse Kenya, Telekom Kenya, and Orange.
Patricio is the Founder of The Black Puma, an analytics growth hacking, data strategy, and AI firm that blends data science and technology to help companies reinvent themselves. He's also served as the ESOMAR Representative for both Argentina and New Zealand.
Ben is the Chief Executive Officer at Ipsos. He is a frequent writer and speaker on consumer trends and performance. Previously he was Chief Executive of Ipsos MORI since 2009. He is also a Visiting Professor at King’s College and a Fellow of the Academic of Social Sciences and Market Research Society.
As Insights & Analytics Manager for FriesnlandCampina’s Business Group in Asia, Nina has extensive experience from both the agency and client-side perspectives. Her career has spanned industries including beauty and personal care, homecare, food and beverage, finance, pharmaceutical, and technology. Previously, she held insight roles with Google/YouTube, Unilever, Nielsen, and Estee Lauder.
Andrea started Ask Afrika as a one-woman show in 1995. She believes business plays a pivotal role in a changing society and wants the change to be more uplifting than it has been over the last century. It took dedication, passion, love for her clients, and a capacity to laugh to build the company to what it is today - a research and marketing organisation that operates in Sub-Saharan Africa, across both local and global companies.
Elaine is doing her 'dream job' at Reckitt, as Chief Insights & Analytics Officer.
Known for her strong drive for impact, Elaine found her 'Why' evolving over time to be about People and Purpose. Today, she feels privileged to work on Reckitt’s efforts to drive positive societal impact and business growth via unlocking consumer behaviour change.
With more than 20 years of FMCG experience, Elaine has transformed insights functions across Reckitt, Danone, and Mondelez/Kraft Foods, and currently sits on the Board of a Swedish tech start-up. A passionate champion of women's empowerment, Elaine feels strongly about diversity and inclusion. Starting from how she manages her own team, to building progressive company brands. She is the proud mother of two beautiful daughters, and committed towards raising them to be confident, forward-thinking women.
Zoë is the Head of Insights NGP for Imperial Brands. She has over 25 years of experience across insights and analytics with a focus on the consumer healthcare and technology industries. She has expertise in driving brand, portfolio, retail, media and customer experience strategies. She is also an Advisory Board Member for Clarion Events.
For over 25 years Laura has served as the Chief Executive Officer for Brain Research. Her agency focuses on research strategy, insight analysis, and qualitative and quantitative research.
Monica is the Vice President of Insights and Analytics for Europe at PepsiCo. She has extensive experience in strategy and insights, and is a marketing leader with a proven history in FMCG. Previously she has held insight and marketing roles with Mondelez, Cadbury Europe and Unilever.
Urpi is CEO of Datum International and oversees the direction of the organization. She also serves as President of the Peruvian Association of Market Research and Peru Representative for ESOMAR. She has over 25 years experience in market research, marketing and communications and previously taught market research at Universidad de Pacifico. She also regularly speaks at conferences like ESOMAR, TalkIN, IIeX and CIIM.
For over 20 years, Lucia has served various strategic roles with Anotnio Puig, a retail luxury goods and jewelry brand. For over a decade, she has served as the company’s Consumer & Shopper Intelligence Director, delivering insights into the brand's consumers and markets.
Grace is the Strategic Insight LEad for Commercial & Institutional Banking for Australia and New Zealand Banking Group Limited. She has held a variety of other strategic research and insight roles for ANZ and previously served in research roles for Research International.
Andy is President of Nielsen China, overseeing all business activities in the region. Previously he was with GfK since 1994 and served as Managing Director for North East Asia, across China, Hong Kong, Taiwan, Japan, and Korea.
Honorees for the 2024 Insight250 Awards will be selected by a diverse and inclusive international jury, the membership of which is shown above on the insight250. The judges are looking for the global leaders and innovators in our profession. Following public nomination and a subsequent short-listing by approx 100 members of the community of ESOMAR representatives - who will provide invaluable local knowledge - the international judging panel will be considering candidates against a variety of criteria, including but not limited to, their professional reputation, their promotion of the profession (e.g. engagement with conferences/speaking, publishing, social media), their endorsement by peers, their recognised expertise and their impact at a global level). The judges' decisions will be final and no correspondence will be entered into with regards to the inclusion or exclusion of individuals as Winners.
Judges will be mindful of the breadth of our profession and as such we do not wish to make criteria too prescriptive. For example, a leader and innovator from academia may be judged using slightly different criteria from an individual from an agency (i.e. their reputation of their teaching will be significant rather than an award for their client handling).
Members of the international judging panel and organisers will not be eligible for inclusion as Insight250 Winners but it is recognised that these individuals are leaders and innovators in our profession and their support is greatly appreciated. Members of the ESOMAR Global representative community will be eligible for inclusion unless they are a member of the international judging panel.