Annually celebrating the worldwide pioneers, leaders and innovators in market research, data-driven marketing and insights. The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven leaders around the globe.
Betty is the Founder, CEO and Chief Research Game Designer at Research Through Gaming. She develops research games for Fortune 500 companies and also guest lectures and delivers keynotes on game-based research. She’s won multiple awards for her work in entrepreneurship and innovation in market research and wrote Games and Gamification in Market Research.
Seyi is the Chief Executive Officer of Pierrine Consulting overseeing the direction and strategy of the agency to help businesses gain an authentic view of the African opportunity. He has extensive experience in marketing research, strategy, marketing and business development. Previously he was with TNS RMS Nigeria and Research and Marketing Services Group.
Ankesh is the Director of CX Advisory and VoC Platforms for Kantar. He is focused on simplification to find ways to make things easier, simpler and clutter-free. He has expertise in customer experience, insights, CRM, loyalty and VoC technology. Previously he was with Capillary Technologies and Al-Futtaim.
Lexi assumed the CEO position for Gateway in early 2019. Her previous role as the company’s first Chief Customer Officer where she oversaw customer experience, brand, marketing, sales, product and pricing, has been instrumental in helping the bank take a customer centric approach through data-driven insight. She also periodically writes for Money magazine.
Edward is the Director of Global Marketing & Sales for Happy Thinking People, a leading independent market research and innovation consultancy. Previously he held consumer insight roles with The Coca-Cola Company and Avery Dennison.
Jonathan serves as PayPal’s Executive Vice President and Chief Strategy, Growth & Data Officer. In this role he leads PayPal’s global strategy, business development and data programs to identify opportunities for growth and expansion. He also serves on the Board of the National Committee on US-China Relations.
As Chief Data Officer and Senior Vice President, Linda aligns cutting-edge data capabilities with strategic business objectives for Verizon. She was previously named Chief Data Officer of the Year by the Chief Data Officer Club and served in data leadership and technology roles for the Federal Reserve Bank of New York and Goldman Sachs.
As Principal Data Engineer, Alisa develops and delivers data and insight innovations to Toast, which is integral to the brand’s portfolio of leading restaurant customer solutions. Her engineering experience and insight spans a variety of industry-leading brands that include Chewy, Fitbit and ezCater.
Frank oversees the insights and analytics functions for GSK’s pain relief portfolio managing a team that spans Europe, North America and Asia. He’s spearheaded an automated business health dashboard that consolidates 15 different data sources. Previously, he served 24 years with Procter & Gamble across an array of insights and market knowledge roles.
Lynne has served as Chief Data Officer for KPMG UK since 2019 where she oversees its data and intelligence operations. She has spent much of her career delivering data and insights over the past two decades, working with some of the world’s leading research agencies. Previously, she served roles in PwC and Ipsos.
Paul focuses on political marketing with research focusing on the application of market research and strategic marketing in both the political and corporate realms in a political context. Previously, he was a professor of political marketing at Cranfield University for nearly nine years and also a principal lecturer in marketing at Middlesex University for nine years.
Reg is the North America Regional Ambassador for ESOMAR, the global voice of the data, research and insights community. He also serves as a consultant to ESOMAR’s Professional Standards Committee. Previously he was Executive Director of the Marketing Research Institute International, President and COO of Market Strategies and Vice President for NORC at University of Chicago.
Nick is the Global Chief Research Officer for Savanta and has expertise in the application of commercially-focused research and insight systems combining customer data, primary research and social media to drive performance improvement. He is also Chair of Market Research Society and holds a Ph.D. in german politics.
Alex is the Managing Director for EU and UK for Behaviorally and also Chair for Watch Me Think, a global consumer empathy agency. Previously he worked in marketing and commercial roles with TomTom, Royal Mail, Orange and Unilever, Saatchi & Saatchi. He is also former Chair of the Marketing Society and a Fellow of the Marketing Academy.
Mahe co-founded Phenom People, and as its CEO, drives its vision to elevate talent experience through artificial intelligence to enhance personalization, automation and accuracy for candidates and employers. He’s also a Forbes Technology Council Member and was previously named a ‘Most Admired CEO’ by Philadelphia Business Journal.
Crispin is a UK Representative for ESOMAR and a long term Board Director at the Market Research Society. He is also a strategic advisor for mTab, a leading provider of insight solutions and the former CEO of Chime Insight & Engagement. He also writes regularly for industry publications including Research Live and Research World
Belinda is the Research Director for the Institute of Practitioners in Advertising and has been with the organization for over 13 years. She represents UK member agencies’ interest in media research contracts and is responsible for the delivery and development of TouchPoints, the IPA’s consumer-centric multimedia database.
Simon serves as Global Head of Insights & Analytics for Visa where he delivers advanced market and consumer intelligence for the digital payments provider. Previously he served consumer and market knowledge roles for Procter & Gamble for 21 years.
John oversees a spectrum of events from award galas to conferences to lectures for MRS, which has regulatory authority over 25,000 insight and marketing science professionals as the world’s largest research association. The MRS Awards Dinner he helps present typically includes over 800 guests celebrating successes and innovations across the market research industry.
Fiona founded MESH in 2006 to focus on experience driven marketing for brands. She serves as President and Chief Experience Officer for the organization. She is also involved in Women in Research (WIRe) as New York Event Lead. Previously she held roles with Claydon Heeley, Leo Burnett and DMB&B.
Dyna serves as Managing Director of the consumer, technology and telecom practice of Escalent. Over the past few decades she has served on the executive team of multiple venture and private equity backed start-ups. She is a founder of WIRexec Leadership Summit and serves on the board of Women in Research (WIRe) and CIRQ of the Insights Association.
Maarten serves as the Managing Partner and Chief Sales Officer of MyForce which delivers ICT-speech technology solutions. Over the past 17 years he has been part of MyForce, developing a background in support engineering and account management which he uses to spearhead innovations in speech analytics.
Benjamin has over years experience as a commercial marketing, sales and digital executive who delivers award-winning customer centric digital transformation and serves as Chief Marketing OFficer of Samsung Europe. He was named to Campaign’s 2020 Power 100 top marketers list and was a contributor to the book Build Brilliant Brands by Facebook for Business.
After serving as a Council Member to ESOMAR since 2015, Joaquim was selected as its President in 2018. He also serves as the International Director for Netquest and is a member of Mindprober’s advisory board. Joaquim is a regular contributor, providing his perspectives to ESOMAR’s primary publication Research World.
Lucy has focused on television research and audience measurement over the past 20 years. For the past 15 years she has been part of Sky Media and oversees innovation in measurement, effectiveness studies and the development of best-in-class brand measurement tools. She also serves on the board of BARD and TAM Ireland and has been a featured presenter and panelist for Advertising Week Europe and Broadcast.
As CEO since 2018, Zak oversees the strategic direction, operational performance, marketing and commercial development of McLaren Racing. He also serves as Chairman and Co-owner of United Autosports, a Board Member of Cosworth Engineering and the Non-Executive Chairman of Motorsports Network.
For over 35 years Rudy has been focused on enhancing the survey research industry across the design of text analytic solutions, machine learning, tabulation programs and survey technologies. He has been instrumental in the development of automated verbatim coding and voice of the customer software. Previously he served roles with GfK, Ascribe and DMB Associates.
Lawrence is a Partner with EY’s consulting business and CEO of EY Seren, an international design consultancy focused on human-centered design, innovation and business transformation. Previously he spent a decade with SAP as EMEA Vice President for CRM and has expertise in digital transformation, customer experience and CRM.
Estefano serves as the Managing Director for Alterbrand, which he founded, that advises brands and individuals on developing enhanced personalities to elevate engagement across social media, online and user experience dimensions. He also hosts an interview program called Introspectiva, which features the insight of entrepreneurs across multiple sectors.
Tugce is the Founder and Chief Executive Officer of Streebees which she established in 2015. Streetbees is a global intelligence platform that delivers real-time consumer research, revealing consumer behavior during real-life moments from over 3.5 million users across 189 nations. Previously she served as a Strategy Consultant for EY - Parthenon.
Chris has over 30 years of experience in marketing, thought leadership and advisory. He is the Founder of Vicomte, a marketing advisory. He previously held strategic marketing leadership roles with P&G, The Coca-Cola Company and AB InBev. He has been featured in Ad Age, Forbes, Bloomberg, Fortune, Marketing Week and Wall Street Journal, among other outlets. He is also the author of Marketing Is Finance Is Business.
Leigh is a mathematician and economist who focuses on cognitive and behavioral theories, applying them to the world of economic decisions, pricing and marketing. He is Co-founder and Partner at The Irrational Agency where he applies these focal points to market research. His firm helps clients understand their customers through psychological interviewing and implicit research.
Mario is a Senior Survey Scientist at Google Cloud UX. He focuses on user experience research involving surveys and consults on numerous initiatives with survey and questionnaire design, sampling and reporting. He holds a Ph.D. in survey research and methodology. Previously he was an Adjunct Professor in survey and data science with IPSDS: International Program in Survey and Data Science.
Jo has been the CEO of the Institute of Customer Service since 2009 and is responsible for its strategic development and operational management. She also established the UK Customer Satisfaction Index. She focuses on the link between employee engagement, customer service strategies and organizational performance across public, private and philanthropic sectors.
Dan has over 25 years experience in the public, private and not-for-profit sectors, leading technical teams and applying analytics to create reusable solutions to complex problems. He serves as Gartner’s Chief Data Officer and previously held technology roles with Navy Federal Credit Union, the Internal Revenue Service and AOL.
Simon has served as an executive, consultant and writer for over 40 years. Currently he serves as Managing Partner for Cambiar, a consulting firm that advises the market research and marketing services industries, focusing on M&A, strategic consulting and operational insight. Simon also serves as Editor-in-Chief of ESOMAR’s Research World publication and is the former Chairman of the Insights Association.
Lorena has over eight years of experience in qualitative research, handling methodologies and innovation tools for solving problems through consumer-centered research and design. She oversees qualitative studies for strategic accounts and also leads the development of new approaches in studies that involve behavioral diagnosis and change in consumers.
As Market Research Director for Microsoft, Ed leads the commercial research team which provides market research consulting and strategy on a wide variety of areas, including digital transformation, go to market strategies and customer engagement. Previously he served in strategy and research roles for Liberty Mutual, T-Mobile and Starbucks.
Leslea is instrumental in developing leading events for the market research industry across Australia. She has extensive experience that spans project management, team leadership, creative and strategic planning with an operational, financial and logistics acumen. Previously she worked for AMR Australia.
Justine is an experienced researcher and strategist who turns data and research into strategic direction and actionable recommendations. She focuses on consumer sentiment and interaction to develop and deliver enhanced experiences. Previously she held leadership, insight and research roles with Ideas Group Australia, Arnott’s Group and Research International.
Rita has a deep, diverse realm of experience as a company chair and portfolio non-executive director, speaker and writer. She has focused largely on brand strategy and business leadership and is a regular columnist and commentator for outlets like BBC, CNN and Sky. She has written several books, including The Future of Brands, Brands and Branding and Love Your Imposter.
Emily serves as VP and Research Director for Forrester where she helps companies develop strategies that build customer understanding, create value for customers and earn customer loyalty. Previously she served as a Principal Analyst focused on customer loyalty trends, technologies, services and analytics.
For over 25 years Richard has focused on qualitative and quantitative research techniques to design applications for an array of industries, including retail, banking, telecommunications and technology. He also serves as the Ireland Representative to ESOMAR. Previously he was in roles with Lansdowne Market Research, ICM Research and Research International.
As Director of Global Consumer & Market Insights for Heineken, Tony has extensive experience in building data analytics, behavioral economics, consumer research and business insights. He is also responsible for the global consumer and market insight capabilities. Previously he held strategy and intelligence roles with Mastercard, RB and Procter & Gamble.
As CEO, Melanie leads the Insights Association, a leading network of market research and data analytics professionals. She has spent over two decades designing, executing and interpreting research for agencies and corporations. Previously she served research and strategy roles for Dynata, Research Now and uSamp. She has extensive expertise in online, mobile and social research.
As News Editor, Mel is responsible for news production and strategy implementation for MrWeb, the world’s longest-established daily market research news email service to an audience of upwards of 48,000. She also has extensive communications and marketing experience with ORC International, Prudential plc and Pindar plc.
As Non-Executive Chairman, Adam is responsible for the leadership and strategic direction of Kantar, a leading global data, insights and consulting company. He has extensive management experience in television, mail and advertising. Previously he served as CEO of Saatchi & Saatchi, English Football Association, The Royal Mail and ITV.
Max has over two decades of experience as a transformational leader overseeing sales, marketing and technical teams. His expertise spans data science, artificial intelligence and business science. Currently he serves as Hewlett-Packard’s Chief Data Officer with an array of previous strategy, consulting and digital roles with Booz & Company.
Anne-Sophie is the Founder and Owner of Blue Lemon, a boutique agency she created in 2007. She focuses on helping brands create customer connections. She has a background in marketing with roles at Nielsen, Lactalis and Unilever. She specialized in extracting and applying insight to brand strategy. She is also a past Member of ESOMAR’s Council and has served as its Treasurer.
Sujata currently serves as Head of Competitive & Marketing Insights for eBay where she delivers strategic analytics for the global commerce company. Previously her career has spanned a variety of strategy and brand roles with Newell Brands, Mars and MillerCoors. She’s also a Scholar with The Marketing Academy.
Lucy is the Founder and Managing Director of Keen as Mustard Marketing with over 30 years of experience in B2B marketing, strategy and communications. She has written for The Independent, Marketing, Marketing Week and Retail Week and judged the Market Research Awards. She is also a former Council Member of ESOMAR.
In 1988 Gabriela established de la Riva Group, a market research firm which serves Fortune 500 clients across North and South America. As President, she has over 30 years of experience helping to facilitate decisions through actionable market intelligence with expertise in ethnographic, qualitative, quantitative, ad-hoc and syndicated research.
Jon’s career has spanned politics, research, consulting and analytics. As General Manager of Customer & Market Research for Microsoft he leads a team of over 70 researchers and data scientists to drive innovation and growth. Previously, he served in research, analysis and consulting roles for SAP, The Yankee Group and IDC.
Tom serves as the Managing Partner and Head of Insight Activation for InSites Consulting, an online marketing research and consumer/employee collaboration consultancy. He also serves as a Council Member for ESOMAR and has given keynotes across over 35 countries on six continents for various business, marketing, technology and research events.
Julie has extensive experience in consumer insights, cross-platform measurement, customer acquisition and market position in the entertainment industry. She currently serves as Senior Vice President of Research, Insights & Analytics for Disney Media & Entertainment Distribution. Previously she held strategic research roles for Hulu and NBCUniversal.
Sir Ian Diamond is the National Statistician for the United Kingdom Statistics Authority, Government Statistical Service and Government Analysis Function. He leads the planning and development of statistics across the government and advises senior officials, ministers, the Cabinet Secretary. Previously he was Principal and Vice Chancellor of the University of Aberdeen.
Monica is a data storyteller with extensive experience in transformational markets. She has extensive experience in market research, business intelligence and consumer trends to drive innovation and growth. She currently serves as Global Head of Insights and Research for Airbnb and previously held key insight roles for Mattel and Nickelodeon.
As Executive Vice President of Strategic Partnerships, Babita spearheads partner setup, channel management and sales, product portfolio management and activation and technology priority management for ZappiStore. She also serves as a Board Member of the Market Research Society and as an Advisory Board Member to Women in Research (WIRe).
For over 20 years Alexander has been instrumental to the growth and innovation of Strategic Vision. As president, he has global responsibility for the organization’s product consulting operations. His industry perspectives are sought by leading publications like USA Today and Associated Press. He is also a regular presenter at industry conferences.
Rana is the Co-founder and Chief Executive Officer of Affectiva, a market research firm that specializes in human perception and emotion AI. She focuses largely on innovation and ethics in AI development. She has been honored as a Fortune 40 Under 40 and in Forbes America’s Top 50 Women in Tech. She has been an instructor at MIT and holds a Ph.D. in computer science. She also authored the book Girl Decoded.
For nearly 20 years Arturo has held an array of research, operations and analytics roles for General Motors. He currently serves as Director of China Market Research and Forecasting. He has expertise in product planning, forecasting, analytics, market and consumer research, competitive intelligence, program management and cross-functional team management.
James serves as CEO of Opinium, a consultative insight agency headquartered in London and New York that delivers research and insight innovation to leading brands. James and his team at Opinium have led the industry in not only their innovative and consultative approach to insights, but in their approach to employee ownership and wellbeing, and their quest to use research for good, helping accelerate change in our industry, and society. He is also a Member of an array of industry associations, including ESOMAR, Insights Association, the Market Research Society and the British Polling Council.
As Founder and CEO of Almar Quality Research, Giulia leads a team that delivers advanced research projects spanning recruitment, fieldwork and analysis. Aside from project execution, she also oversees the resulting psychological analysis. Giulia also serves as the Italy Representative for ESOMAR. She has also previously served strategic roles for Libra Research and Market Dynamics International.
As a Professor of Marketing at The Wharton School of The University of Pennsylvania, Peter’s expertise focuses on the analysis of behavioral data to understand the shopping and purchasing decisions of customers. He works with a spectrum of firms across telecom, financial services, entertainment, retail and pharma and is also the author of Customer Centricity. He holds a Ph.D. in marketing.
Jem co-founded Firefish in 2000 and has been instrumental in the evolution of the business into a provider of consultancy solutions to clients worldwide. He is an expert of innovation, brand and communication development from both a qualitative and cultural perspective and has delivered solutions to brands like Unilever, GSK and Pernod Richard. He is also a founder of the Insight Climate Collective.
As Group Services Director of Infotools, Horst is focused on enhancing and growing the service offerings. He also serves as a representative of Infotools to the wider market research and insights industry via conferences and publications. Horst is also a part of the mentorship programs for both Women in Research (WIRe) and The Research Society.
Nicolas is the Founder of the masters program in applied social psychology at the University of Lyon. He studies the social roots and psychological implications of time perspective with applicability of social psychology and behavioral sciences for urban and user experience design, policy making and collective action.
With over 20 years of experience building businesses, Martin has a deep knowledge of business processes, sales and marketing methodologies and technologies. As CEO of Pureprofile he leads a team that is focused on delivering consumer-centred data and insights to businesses around the globe.
Kyle Findlay is Senior Data Science Director for Kantar in South Africa and leads Kantar Innovation’s Global Data Science Team. Previously he has won best paper at the ESOMAR Big Data World Conference and a silver award in the Admap Prize. He also previously served as Conference Chair for ESOMAR Fusion Conference and on the Editorial Committee for Research World magazine.
Brian serves as CEO of Australia Online Research which focuses on delivering premier online panel and social value research. He also serves on the advisory council for UTS Business School and is the Chairman of Quality Online Research. Previously he also served as Chairman for STW Insights, Harris Interactive Australia, JD Power Australia and Media Metrix Australia.
Michael is a business oriented expert with a mathematics focus who develops sophisticated database solutions. He has extensive experience in data analysis, operations and technology and has sold multiple companies. Previously he served in roles for Indicia, Linnaeus Consulting, Entire Direct Marketing and Safeway.
Art oversees the communications that support, promote and enhance the Insights Association and its spectrum of initiatives, programs and events. His background in journalism, business writing and corporate communications have positioned him well to promote the ongoing evolution of the market research and customer insights industries.
Caroline is the Founder and Director of Insight Narrator which she founded in 2012 and delivers training, coaching and consultancy to researchers, data scientists and insight professionals . She is also a Senior Associate with DataIQ. Previously she held insight, loyalty and analysis roles with Ipsos, Synovate and Royal Mail.
Laurent teaches seminars on traditional and digital marketing, entrepreneurship, personal branding, strategy, statistics, data analysis and marketing measurement. He also serves as an advisor to SLPV analytics. His research has been published in Marketing Science, Decisions Marketing and Journal of Advertising Research. He’s also sat on the boards of ESOMAR, WOMMA and the French Marketing National Association.
As Vice President and Managing Partner at Lexia, Claudio is focused largely on qualitative research to help brands, media and institutions have valuable discussions with their customers, audiences and citizens. His experience spans a spectrum of industries including television, cinema, dairy, insurance, food, cosmetics, hygiene, politics, financial services and automotive.
Pamela has over 20 years of experience in data science and insights. She currently serves as Senior Vice President and Chief Marketing Officer for Pernod Ricard North America. She has also held strategic insight roles with The Walt Disney Studios and PepsiCo and has been a Board Member of the Marketing Science Institute for eight years.
Dan serves as Chairman of ZappiStore as a non-executive director for a spectrum of companies, including Dalia Research, Veylinx, Bakamo.Social and MindProber, among others. He is the former president of ESOMAR and a recipient of the Disruptive Innovator Market Research Change Agent of the Year honor.
Caroline has extensive experience understanding people with expertise in media, digital, first party data, branding, communications and automation. Previously she held leadership and research positions with Hall & Partners and BSkyB. She was also named as CEO Today’s Business Woman of the Year and WIRe’s Top 10 Market Research Diversity Champion.
David has extensive experience that spans both management consulting and technology. As CEO of Swaarm he is focused on leading a team that develops enhanced marketing automation and measurement solutions for a portfolio of clients coupled with advanced tracking capabilities.
As an executive with over 30 years of experience in board level marketing and executive strategy positions, Jane largely focuses on brand growth and customer relation enhancement. Sehe serves as Chief Executive Officer of the Market Research Society where she oversees the strategy, growth and evolution of one of the premier market research associations.
John is the Founding Partner and Chairman of Quadrangle Group, which he established in 1987 and focuses on delivering customer-centric research and data-driven insights to clients. He has overseen the firm for over 30 years and helped evolve it from a focus on consultancy to research. He’s also been featured in publications like MarketingWeek, GrowthBusiness and Research Live.
As Senior Vice President and Chief Insights and Analytics Officer, Stephan directs insight innovations for PepsiCo. Previously he held strategy and marketing positions for Interbrand and Unilever where he had a 14 year tenure. He’s been featured in publications like Brandingmag, Research World and AdWeek. He’s also presented at the Yale Customer Insights Conference.
As Senior Director of Foresight, Innovation and Growth Insights for Mars, Michelle specializes in insights, strategy and innovation with over 20 years of marketing and market research experience. She has previously held marketing, research and innovation roles with Dell, Clorox and Nestlé. She’s also the recipient of Quirk’s Market Researcher of the Year Award.
Andrew is the Global Consumer Planning Director at Diageo and focuses on strategy and innovation development. He also has expertise in insight translation and data analytics. Previously he served in innovation and insights roles for PepsiCo and Neilsen. He’s been featured in Management Today’s Power List and writes for Marketing Week.
John is CEO of The Harris Poll, a leading public opinion, market research, brand strategy firm. His writing and interviews have appeared in New York Times, Financial Times, Economist, Forbes and Harvard Business Review. He’s also authored The Athena Doctrine, Spend Shift and The Brand Bubble. Previously he was Chairman & CEO of BAV Consulting and Chief Insights Officer of Young & Rubicam.
Shazia has an extensive background in insights, innovation and research. She currently serves as CEO of Neuro-Insight, a neuromarketing and neuroanalytics company that uses brain-imaging technology to measure brain response to communications. Previously she held insight and innovation roles with GHD and Procter & Gamble.
Jan has over 30 years of experience in marketing, advertising and using research to drive strategy. She serves as President of the Market Research Society, Chair of the Publishers Audience Measurement Company, an Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society. She was also honored with The Drum Lifetime Achievement Award.
Tom has written over 700 articles and is the author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption. He is the founder of the consultancy All We Have Is Now and previously served as Head of Futures and Insights at Publicis, Executive Vice President of Zenith Media and Senior Vice President of Strategy and Innovation for Havas Media.
Juan is Vice President of Global Data and Business Intelligence for Visa. He has over 15 years of experience leveraging analytics and data to drive business value. He is also a Founding Member of the International Society of Chief Data Officers and teaches at IE Business School. Previously he held roles with TSYS, The Walt Disney Company and DecisionPath. He presents at a variety of data and analytics conferences.
Anna’s a former academic who is now a marketing and advertising technology executive with experience in research, consulting and analytics. She is Head of Analytics & Insights Services for Amazon. Previously she was a Research Scientist at University of Copenhagen, University of Paderborn and Technical University of Berlin. She holds a Ph.D. in theoretical quantum physics.
As Chief Data Officer, William is tasked with delivering a competitive advantage through data to Walmart. He has extensive expertise in technology and data enabled business solutions. He is a faculty member for the International Institute for Analytics and previously held data and analytics roles for Honeywell, D&B, comScore and FICO. He’s also been featured in publications like VentureBeat and CDO Magazine.
As Head of Insights and Analytics, Pavi is the global function leader for Strategic Insights & Analytics at Johnson & Johnson Vision. He focuses on championing data-insights strategy to drive business impact & has 25+ yrs of experience in insights, analytics and data science having worked at The Coca-Cola Company and Kantar across US, Thailand & India markets. He’s also presented at ESOMAR’s Congress & Client Summit.
David has been in the realm of brands and intangible asset valuation since 1991. In 1996 he founded Brand Finance and currently serves as its CEO. He helps brands overcome challenges using financial valuation techniques and advanced market research analysis to deliver robust, value-based insight and recommendations. To guide decision making and strategies.
Daniel is focused on combining robust market research techniques with industry experience to drive value for clients. He has extensive experience designing and managing custom research initiatives and is instrumental in AutoPacific’s annual Research Suite® syndicated study. He is a regular presenter at a variety of industry conferences and has lectured at Clemson University’s Center to Automotive Research.
Wim is the Founder of One Inch Whale which is a consultancy that helps businesses leverage existing knowledge and data, while using research to fill knowledge gaps. He also serves as Managing Director of Thin Slicing and the Belgium Representative for ESOMAR.
Henning is the Chairman of Norstat Group and sits on a variety of corporate boards including Confirmit, Volume and Promon. He has extensive experience in enterprise software, strategic partnerships, business development, customer relationship management and strategy. Previously he was a Principal at Oracle, Chairman of APSIS International AB and President and Chief Executive Officer for Confirmit.
Tim is an award-winning journalist, economist and broadcaster. He is a Senior Columnist at the Financial Times and host of the BBC Radio 4 program More of Less. He is also the author of several books, including The Undercover Economist, Messy and The Logic of Life. He was named Economics Commentator of the Year and won the Rybczynski Prize.
Matt is the Founder and CEO of Bulbshare which is a collaborative technology platform that brings brands and customers closer together. Matt spearheads a vision that builds online communities which enables conversations, collaboration and co-creation. He focuses on helping audiences shape the content they consume, the causes they care about and the brands they love.
Darren serves as the Head of Insight & MI for Atos, a global leader in digital transformation including cybersecurity, cloud and high-performance computing. He focuses on in-depth insight across customer behavior and operational delivery. Previously he held positions with RBS, Kantar and Ipsos.
As Head of Industry Research & Thought Leadership at Google, Pashmeena focuses on selling through data, insights and storytelling. She also specializes in data analytics, marketing insights, customer research and the customer journey. She has also written for ClickZ and Think with Google and presented at a variety of conferences.
Seema has deep experience developing digital strategies and media research in digital and traditional publishing. For 13 years she has been with the media company Dennis. She has extensive insight into sectors that include automotive, fitness, media trends, youth and current affairs.
Alex applies behavioral science in practical ways to predict human behavior to support brands and advertisers. His career has spanned over 15 years in the insights industry. Currently he serves as CEO of Behaviorally (formerly PRS-INVIVO) which applies behavioral science to improve shopper and consumer experiences.
Tony oversees research and development and operations as COO of Attest, which is a market and brand intelligence platform that connects businesses to a network of 100 million consumers across 80 different nations. Previously held roles with Lighthouse Labs and Morgan Stanley.
Hana serves as Executive Director of SIMAR, the Association of Market Opinion Research Agencies where she helps to enhance the quality of development, education and application of market research. Previously she taught marketing at New York University for 10 years and served a variety of roles of Ogilvy & Mather, MindShare and Unilever.
Shep started Shepard Presentations in 1983 and has spent over 35 years helping companies build loyalty with customers and employees. He focuses on customer loyalty, experience and service. He also serves as a radio host and advisor for The C-Suite and has written five books, including The Loyal Customer and Amaze Every Customer Every Time.
Ana is the CEO and Chief Neuroscientist for Buyer Brain which is an insights company that uses advanced neuroscience to delve deep into customer emotions and deliver customer insights. She is also an Advisory Board Member of NMSBA, The Neuromarketing Science & Business Association. She also holds a Ph.D. in consumer neuroscience.
Vanella serves as the Global CEO of Hall & Partners, which creates commercially and emotionally rewarding brand relationships. She focuses on how digital technology transforms business models and has spent over 20 years with some of the world’s premier advertising agencies, including BBH, BBDO and JWT.
Payal serves as Managing Director at JCURV, a management consultancy, and Chair of Women in Data. She has extensive experience in banking, having worked with Barclays as Managing Director of Strategic Analytics, as well as roles with Vanquis Bank and Entercard International. She was recognized in the DataIQ Top 100.
Jennifer is a seasoned consumer trend and research professional who is focused on helping companies understand and leverage the voice of the customer. She serves as Executive Vice President and Head of Global MONITOR which delivers on-demand intelligence on trends and opportunities in 26 markets worldwide. Previously she worked for GfK and UBS.
As the Founder of Vela, Sinéad is a recognized insight industry leader, drawing on 20+ years’ experience, leading teams both client-side and in agencies. She also serves as a Board Member of the Market Research Society (Chair-Designate) and has experience across multiple sectors including financial services, retail, government, technology and utilities.
Neil co-founded OnePoint Global and DIY surveys and oversees the strategy and innovation around its DIY mobile survey technology platform that helps companies gain feedback in entirely new ways. Previously, he served as CEO and Co-founder of Entrust and LookBefore.com.
Liezel runs The Consumer Psychology Lab which focuses on delivering research and strategy consultancy with the purpose to understand, change and manage consumer interactions. He provides comprehensive consumer experience management including assessment, strategy, design, tracking and VOC/VOE measurement.
For nearly 30 years Sally has overseen the operations and strategy for Luma Research and set the vision to provide world-class brand and communication insights to clients. She focuses on being on the forefront of innovative technologies to deliver deeper insights. She is a regular speaker at conferences around the world and is the Australia Representative for ESOMAR.
As the Founder of Humantel, Steve is focused on understanding what motivates people through a consumer insights collective. Previously he served as the U.S. Representative to ESOMAR and served in leadership, research and insight roles with THREE Group Inc., Latitude Research, Universal Music Group and Showtime Networks.
John is the Founder and Chief Executive Officer of System 1, an innovative research agency. HE specializes in customer insight, brand positioning, research consultancy, brand tracking and advertising testing, Previously he founded Brand Genetics and held strategy and research roles with Publicis and Uniever.
Rob is the Founder and Chief Executive Officer of Converseon, a consumer intelligence technology and consulting firm focused on processing and analyzing unstructured human generated language data. He also founded Revealed Context, a machine learning technology that analyzes social and VOC data. Previously he was Senior Vice President and Head of Innovation at Y&R (Cohn & Wolfe).
Jan is the CEO of Epiphany RBC, a research based consultancy that combines state-of-the-art research technology and international consultancy experience. Epiphany is a founding partner in the Brand Preference Center. Jan also presents at a variety of conferences like OnBrand.
Tim is a Partner in KPMG’s Customer Advisory practice, overseeing its insight, analytics and customer experience business. He also chairs The Customer Experience Excellence Centre, the world’s largest CX thinktank, recognized by The Management Consultancies Association as providing the “best thought leadership.” He was previously a Senior Partner with Nunwood Consulting prior to its KPMG acquisition in 2015.
Roddy is the VP of Research for Feedback Loop. He focuses largely on research methodology and execution. He is also the North American Representative for ESOMAR and President of the Southeast Chapter of Insights Association. He specializes in data steam integration, mobile research, shopper research and behavioral data collection.
Jaya is the Executive Vice President of Data for Disney Streaming. She has expertise in engaging predictive analytics to solve complex business problems and deliver objective, data-driven decision making for Disney streaming services, including Hulu. Previously she held engineering, product and analytics positions with WalmartLabs, PayPal, eBay and Amazon.
Umesh is Senior Vice President and Head of International Research for Hansa Research. He has deep experience in global insights, analytics and market research. He is also a Council Member for ESOMAR. Previously he held executive and research positions with Markelytics Solutions, Nielsen and TNS.
Christian has nearly two decades of brand, marketing, consumer insight and data analytics experience in the television and digital media realms. He is currently the Senior Vice President of Global Insights of ViacomCBS and previously held insight, strategy and research positions with Viacom, Discovery Communications, Disney-ABC Networks Group and Warner Bros. International Television.
As the Founder and CEO of Mindspark Research International, Nikki sets the vision for her consultancy, which she founded to deliver deeper connections to and understanding of communities. She is a qualitative researcher focusing on digital and ethnographic techniques with extensive experience in the insights industry. She is also on the ESOMAR Council as Vice-President of ESOMAR.
As Strategy Director, Andre is future focused for TWBA, a leading agency. Previously he founded multiple consulting firms, including Red Light Data Intelligence and Bespoke Strategy Consulting. Beyond this, he has extensive strategic advisory experience in data science, decision making and applied critical thinking.
For over 25 years Bob has been a leading advisor across a spectrum of client insights functions. He is also an industry thought leader and serves as Editor and Publisher of several prominent industry newsletters including Research Business Report, Research Conference Report, Research Department Report and Pharma Market Report.
An economist by trade, Jean-Marc co-founded Leger, a polling and market research firm, in 1986. Under his tenure he has overseen the growth of Leger to become the largest Canadian-owned polling and market research firm. He also founded WIN International, the world’s largest association of polling firms.
Perry is the General Manager for QuickDecision which provides innovative programmatic market research based on AI technology to guide decision making. He has expertise in market research, consumer insights and trend analysis. Previously he had a 20 year tenure with Procter & Gamble in various strategy and research roles for the China and Asia markets.
Rebecca has extensive experience in insights, analysis and research, particularly in the automotive industry. She is the Founder & Consultant for RececcaDrives.com. Previously she has held research and insight roles with Kelly Blue Book and IHS Automotive and has been a featured expert by TV, radio and print media outlets including Bloomberg, CNBC and Yahoo Finance.
In 2016 Pål founded Polling & Statistics, a firm that delivers market research and data collection, as well as panel and survey management across traditional and online channels. He currently serves as Managing Director overseeing the company’s strategic direction. Previously he held strategic and operation roles with Ipsos MMI and Norstat Group.
For nearly two decades Lifeng has held leadership roles with the Ipsos China Region operation. He has extensive experience in consumer experience management, consumer insights, branding, innovation, corporate reputation, data intelligence, digital marketing and social CRM. Previously he held executive positions with Feng & Associates Marketing Services and China-Guide Marketing Research.
Brian is Managing Director of Big Sofa Technologies which transforms unstructured video to capture, understand and analyze human experiences to deliver a new form of consumer intelligence to clients. He focused on bridging the gap between data and empathy for clients across the CPG, food and beverage, retail, healthcare and technology sectors.
Priya is CEO of Ormax Compass. She has over 25 years of experience studying the psychology of the humans and consumer mind. Her background is in psychology, sociology, ancient Indian culture and English literature which she applies in the context of marketing, branding, positioning and communication. She presents at a variety of conferences and writes for ESOMAR’s Research World.
Kristin is the Founder and Managing Partner of ScaleHouse which focuses on nontraditional growth strategies for data driven technology firms and market research companies. She is an Advisor and Board Member to an array of companies and is also the Founder of Women in Research (WIRe) and serves as President of ESOMAR.
As Commercial Director, Glyn develops and delivers customer, employee, supplier and stakeholder research programs for clients of GP Strategies, providing solutions for both public and private operations. He also sits on the TTi Europe Senior Management Team for the Europe, Middle East and South African markets.
Amanda is the Chief Executive of Business in the Community, The Prince’s Responsible Business Network. Previously, she was Chief Marketing Officer for Aviva and served director roles with British Airways, BT and British Gas. She is a Life Fellow of RSA and former President of The Marketing Society.
Dominika is the President and Chief Science Partner for Maison & Partners. She is also the Dean of the Psychology Department at the University of Warsaw. She has authored 11 books and over 60 papers on topics from qualitative methods in marketing research to consumer psychology. Previously she was President of the Polish Society of Market and Opinion Researchers and Poland’s ESOMAR Representative.
Pete Markey is the Chief Marketing Officer for Boots UK and has served in strategic marketing roles previously for TSB Bank, Aviva, Post Office Ltd. and RSA. He is skilled in branding, marketing, data analytics and customer experience. He’s a FEllow of the CIM and Marketing Society and a four-time Marketer of the Year award honoree.
Janja is the director of the Institute of Market and Media Research which she founded in 1992. She also serves as the Slovenia Representative for ESOMAR and is a Member of EMRO. She also lectures on marketing communications and public relations at the B2 Ljubljana School of Business.
Christopher serves on the board of directors for S4 Capital which focuses on the delivery of global digital content and first-party data fueling for digital media planning and creative. He also co-founded MightyHive which is a data and digital media consultancy. Previously he held roles with Yahoo, Unisys and Nationwide Insurance.
As President and Chief Innovation Officer of Delvinia, Steve manages the Digital Innovation practice which applies a combination of human-centric design methods, data-driven insights and emerging digital technologies to craft new disruptive business models and digital products. He specializes in digital strategy, emerging technologies, customer experience and voice of the customer.
Ashvinder is the Head of Press for the Qatar Foundation which is a non-profit that is made up of over 50 entities focused on research, education and community development. Her background is in research and consulting having previously held roles with BLJ worldwide, Opinion Research and Bell Pottinger.
With over 25 years of experience in research based strategy, Deborah is the Co-founder of BritainThinks, a research and strategy consultancy. Previously she was Joint Chair and CEO of Chime Research. She is also Chai of Young Women’s Trust, a charity that supports young women in need across Britain.
Maniak is the Chief Data & Research Officer for Neilsen. He has over 20 years of experience in media, advertising, technology and marketing science with a focus on AI transformation and growth. Previously he held research and strategy roles with Simulmedia, GfK, Media Metrix and DoubleClick. He’s also presented for TED and Spark+AI Summit.
Mariana is a Professor of Economics of Innovation and Public Value at University College London and the Founding Director of the ucL Institute for Innovation and Public Purpose. She studies the role of the state and private sector in driving innovation and how market-shaping policy can help solve grand challenges. She is also the author of several books, including Mission Economy and The Value of Everything.
Sean has provided data and content leadership to an array of startup and mature technology and publishing companies over his career. He currently serves as Chief Data Officer of Yummly, the leading food inspiration and tool site and a Whirlpool brand. Previously he held data, content and technology integration roles with Half.com, eBay, TNS Media Intelligence, Infonautics and KidsHealth.org.
Stuart oversees marketing insights and analytics across Philips’ consumer and healthcare businesses. He is responsible for delivering marketing data science, knowledge management, competitive intelligence, customer insights and marketing performance analysis to the organization. Previously he held intelligence roles with TomTom and Canon.
Priscilla uses cultural anthropology, market research, banking and entrepreneurial experience to help clients. She also serves as CEO to Clear Entertainment & Marketing Group and is the host of Ponderings From the Perch podcast that discusses market research, entrepreneurship and marketing best practices.
Alex leads teams across customer service and operations with a focus on customer experience innovation, operations efficiency and customer loyalty. He also has experience in user experience, CRM strategy and digital transformation. Previously he has held customer experience leadership roles with Silah Gulf, Edrington, ATPI and International Airlines Group.
Over the course of his career Ian has leveraged data insights to facilitate digital transformation across several leaving businesses with a focus on improving customer experience. He is currently Director of Consumer Insights for Disney+ and previously held insight and research positions with Adobe, Walmart and GfK.
Alain has over 30 years of experience in market, social and public opinion research. He has served as CEO of Grupo RADAR for 23 years, directing projects that span retail auditing, television and radio audience measurement, election polling and healthcare satisfaction. He is also a Council Member for ESOMAR and teaches market research at Universidad ORT Uruguay.
Mariela founded Trendsity in 2007 and leads the company as its Chief Executive Officer. She has over 20 years of experience leading teams and projects for leading brands. She is also the President of the Argentine Society of Researchers and has been a lecturer at University de San Andres, University of Palermo and University Siglo XXI.
For over 25 years Elissa has served as the Chief Executive Officer of The Research Society, Australia’s leading research association for research, insights, customer experience and analytics professionals. Her experience spans enterprise and association management, standards and compliance.
Erick oversees key growth initiatives as Product Manager for Zappi, a platform designed to help brands conduct consumer testing. He conducts primary research for go-to-market strategies and innovations and has extensive experience in design thinking, product-led growth and automation. Previously he held strategic management positions with de La Riva Group and TVP Mercadotecnia.
Since 2008 Marie-Agnes has overseen the financial and operational aspects of ESOMAR as its CFO. She also serves as ESOMAR’s Representative for Women in Research (WIRe). Previously she held finance and operational roles with Starbucks, Time Warner, Inc. and Texas Instruments.
For over 30 years Corrine has held marketing science leadership positions for GfK where she drives innovation, focusing on developing new research approaches to address evolving client needs and consumer experiences. She also serves as a Council Member for ESOMAR and the Executive Advisory Board for the International Journal of Market Research.
Naria co-founded SightX, which is an end-to-end consumer science platform which enables research, consumer insights and user experience teams to understand their audiences. Previously she was an academic instructor who taught analytics, applied research and statistics courses at Columbia University and New York University.
Jessica built Metro Bank’s first brand and marketing functions and is a member of the bank’s Executive Committee. She is known for balancing creativity with insight and previously she has held brand and marketing leadership roles for NatWest Group, Commonwealth Bank of Australia and American Express.
Peter serves as Chief Technology Officer for Confirmit, a provider of multi-channel voice of the customer solutions. He has been with the company since 1997 as its first employee. As CTO he oversees research and development for Confirmit and is a system architect by trade.
For nearly 10 years Shirley has held strategic insights and research roles for General Motors and currently serves as Research Principal for the Asia Pacific, Europe and Russia markets. She has previously been in leadership roles for Microsoft and Procter & Gamble. She also holds a Ph.D. in business organization management.
As Co-founder and Chief Executive Officer, James oversees the strategic direction of Pilotly, a consumer insights platform that enables content creators to get feedback from their audiences at scale. He is also a Partner at Transparent Collective, which is a group of founders dedicated to increasing exposure and access to Silicon Valley for African-American and Latino.Hispanic men and women.
As Head of Global Insights for LinkedIn, Sarah leads a global team that leverages data to transform how companies hire, market, sell and learn. Previously, she held analytics and industry roles for Bain & Company. She’s written features for Harvard Business Review and Recruiting Daily and has been featured on the HR Leaders Podcast.
Elvan is the Founder and Owner of Era REsearch & Consultancy and has deep experience in reputation, communication, satisfaction and research focused on strategic planning and human resources. Previously she has held roles with STRATEJi|MORI and GfK Turkey. She has also been a frequent presenter at IDA and is the Turkey Representative for ESOMAR.
Ralph is a Professor of Marketing in the Smeal College of Business at Penn State University and the Faculty Leader for the ISBM which is a network of over 100 researchers. He advises brands including IBM, GE, PPG and Deloitte and has written for Marketing Management. His research focuses on business trend tracking and B2B brands. He has also won 11 teaching awards and holds a Ph.D. in solid state physics.
Bryan serves as President of Sawtooth Software, which focuses on the development of predictive analytics for field marketing and social research surveying. He also authored Getting Started on Conjoint Analysis and was honored with the AMA’s Charles Coolidge Parlin Award for outstanding leadership and sustained impact on market research.
As Vice President of Marketing for Starbucks Coffee Japan, Vanessa leads the integrated marketing team and has expertise in leveraging quantitative, qualitative, primary and secondary data to develop growth strategies. She is also President and Founder of Heart Data, a strategic research consultancy and previously held strategic roles for Nike, The Coca-Cola Company and Philip Morris International.
Ben is a frequent writer and speaker on consumer trends and performance. He has been Chief Executive of Ipsos MORI since 2009 . He is also a Visiting Professor at King’s College and a Fellow of the Academic of Social Sciences and Market Research Society.
Kunal is the Director of Sales for Dynata, which is a leading first-party data and insights platform that reaches upwards of 60 million consumers and business professionals globally. Kunal sells innovative data services and solutions focused on the voice of the customer to help drive strategy, innovation, branding and advertising to a portfolio of nearly 6,000 agencies and firms.
Xabier is a Senior Industry Analyst at ESOMAR, providing analysis on global research trends while coordinating its flagship Global Market Research Report. He also regularly contributes to ESOMAR’s REsearch World publication. Previously he has held marketing and market research roles with Life Fitness, Atrium Innovations and KLM.
For nearly a decade Katia has served in variety research and content capacities for InSights Consulting where she has focused largely on innovation within survey research. She also serves as the Belgium Representative for ESOMAR and has written for Greenbook.
Camilla is a Postdoctoral Scientist in Translational Bioinformatic for UCB, which develops pharmaceuticals for severe diseases. Previously she was a data scientist for Urban Intelligence Ltd. She is also the author of Explaining Humans: What science can teach us about life, love, and relationships and holds a Ph.D. in structural, chemical and computational biology.
Katie is an environmental engineer and software designer who has expertise in behavioral science, game design and user experience. She is the Co-founder of Energy Lollipop which leverages these dimensions to help facilities achieve zero CO2. She is also the author of How to Save the World and host of a podcast with the same name. She is also a TEDx speaker.
As Chief Data Officer and Vice President of Engineering, Igor oversees data, which is considered the “lifeblood of LinkedIn.” He collaborates with the product, security and legal teams to implement technology, policies and controls and is focused on data at scale and AI. He is on the advisory board for UC Santa Barbara’s Data Science Initiative and holds a Ph.D. in statistics from Harvard University.
Jennifer serves as Managing Director for respondi which focuses on creating direct relationships with consumers for the market research and marketing sectors through opinion platforms and communities across Europe. She is also a Board Member for the Market Research Society.
As Founder of Annie Pettit Consulting, Annie translates complex ideas and data into plain language materials for marketing research companies. She also serves as a Board Member for Certified Analytics and Insights Professionals of Canada. She’s also the recipient of the ESOMAR Excellence Award for Best Paper and MRIA Award for Outstanding Merit. She also holds a Ph.D. in online survey data quality and psychology.
Sara is Twitter’s Head of United Kingdom Ad Research group and has been with the company for over eight years. She has a unique blend of commercial insight and research skills that she uses to guide business strategies. Previously she was with Google. She’s been featured in an array of industry publications including Campaign and PRWeek. She is also a recipient of ESOMAR’s Excellence Award for Best Paper.
Jessica has a customer-centric and insight driven approach combined with commercial thinking with over 15 years of experience in marketing and operations. As Amazon’s Alexa Development Engagement Program Manager she develops innovative and creative solutions for the Alexa platform. Previously she held strategic marketing roles with O2, Telefonica, Vodafone, Cisco and IBM.
Julia’s career has focused largely on innovative market research with enterprises that include Unilever and Tele2. She has been the Head of Market Research for Toyota Motor Russia for the past nine years, overseeing market and product research initiatives to help drive growth and innovation for Toyota across the regional markets.
Ray has over 40 years of market research experience with a core built around consulting, training, writing, learning and sharing. He serves as Chief Research Officer of Potentiate and also as a former Member of ESOMAR’s Council. He also periodically lectures at Nottingham Trent University on the topics of market research, insights and marketing and is the author of The Handbook of Mobile Market Research.
Shobha’s career has spanned over two decades and has largely focused on research and advertising. As Director of Drshti Strategic Research Services she helps develop a deep understanding of Indian culture through socio-cultural expertise, custom built models and sophisticated research. She also been featured as a #NewMR panel expert.
As Vice President of Innovation of Kantar’s Profiles division, Jon leads an international team called QuestionArts that focuses on research consultancy services, survey design and research tools in the digital and mobile arenas. He is the recipient of the MRS Grand Prix Award, ESOMAR Best Paper honor and MRS Innovation in Methodology Award, among others.
Cristina is the Founder and CEO of Consumer Truth, a specialized consumer insights and planning consultancy. She is also the author of Undressing the Mind of the Consumer: Consumer Insights in Marketing and Street Strategies: Insights and Consumer Trends for Cultural Transformation. She was previously a professor in consumer insights and behavior at ESAN Graduate School of Business.
For nearly 30 years Dan has been an owner of Quirk’s Media, which delivers market research insight and content in the form of articles, newsletters ,directories, tools and webinars to over 60,000 subscribers in 110+ countries. As Vice President of Marketing & Product Development he oversees marketing and product initiatives.
For nearly 15 years, Steve has served as the President & Publisher of Quirk’s Media, a leading source of insight and information for the market research industry with over 60,000 subscribers in 100+ countries. As Owner, President & Publisher, he oversees the strategic direction of the company and its suite of content publications. He is also on the board of the Marketing Research Education Foundation (MREF).
Bob works with and advises an array of research providers and serves as Managing Partner of -view Studios which is a dedicated media lab which conducts eye tracking, dial testing and neuromarketing. He is also the Co-owner and Partner with The Research Lab where he oversees the events team in coordinating events for over 12,000 market research industry members.
Finn has served as Director General of ESOMAR for the past 11 years and has spent most of his career working in market research. He has been instrumental in ESOMAR’s mission to enable enhanced research for its thousands of members across over 100 countries. Previously he served as CEO of Southern Europe for Synovate, and was in strategic roles for AC Nielsen, TNS and Millward Brown IMS.
Laurent serves as New Technology Insights Specialist with Coca-Cola on its Western Europe Insights Team. She primarily focuses on the tracking of emerging innovations and product launches across the region and manages Coca-Cola’s internal strategy and insights platform. She’s also been a presenter at the Market Research Summit.
For over 20 years Vijay has held a variety of market research roles for Unilever. Currently, he is Vice President of Research Innovation, Media and Shopper Insights where he oversees . He is also Secretary-General of Market Research Society Singapore. He has also presented at an array of conferences including ESOMAR, Omnishopper International and MRSS.
Imogen serves as CEO of both Hall & Partners strategic brand consultancy and Quantum Market Research agency. She also sits on the board of Clemenger Group Limited and was Vice President of The Research Society. She has an extensive career that has spanned nearly 30 years in insights and strategy.
Sol is Merck’s Chief Data and Analytics Officer. She specializes in technology, data science, automation design thinking, data visualization, AI and machine learning. She’s also been named among the ‘50 Most Powerful Women in Tech,’ ‘New York’s Top CDOs’ and the ‘Global Data Power Women.’ Previously he has held CDO roles with Sony Music Entertainment and Royal Caribbean and also worked on IBM’s Watson team.
As Head of Customer Insights, Kate oversees strategic insights for RBS International, which provides banking services to personal, private, commercial and financial institution customers. Her experience in insights and research spans 20 years. Previously she’s held insight and research roles in both the public and private sectors and was a presenter for The Richmond Cyber Security Forum.
Bernardo’s expertise in technology spans 30 years across an array of industries. He currently serves as Chief Digital & Technology Officer for J.D. Power and is responsible for advancing its digital and AI transformation, leading the Technology, AI, Research, Innovation, CX and Consumer divisions.
Fiona has a deep background in psychology and research. She currently serves as Managing Director of Ipsos, a leading global market research firm. She is also a longtime member of the British Psychological Society and the Market Research Society and has also presented on the future of data for the Future of Marketing conference.
Zoë is the Global Head of Consumer & Business Insights & Analytics for GSK Consumer Healthcare and has expertise in insights and innovation. She is also a Board Member for the Market Research Society. Previously she was in insight leadership roles for Samsung and Procter & Gamble, where she served for over 20 years.
Danny oversees the strategic consultancy DRC which strategically advises agencies and enterprises of all sizes to enhance the commercial applications of their insight. He is also a Fellow and the Immediate Past Chair of the Market Research Society and a Non Executive Director for Hall & Partners.
Neela is the Director of Consumer Insights for series and consumer analytics for Netflix. She has extensive research, insights and analytics experience across the entertainment industry. Previously she held insight leadership roles with A+E Networks, Tivo, Discovery Communications and Viacom.
Eric is an expert in and provides advisory on consumer insight data and marketing issues. He is a Director with Morning Consult, a global data intelligence company and a Senior Fellow with the Harvard Kennedy School. Previously he was Chief Executive Officer of Kantar and Director of Strategy for WPP.
Siamack has over 25 years of experience in ethnographic research. He has run in-house research units at several major international agencies. He is a contributor, a massive qualitative research initiative on evolving actions and attitudes. He has also lectured in observational research at universities across the UK, France and India.
Dr. Hans-Willi Schroiff is a marketing and market research academic and practitioner with over 30 years of experience. He is a Professor of Consumer Behavior at the European Business School and Founder and CEO of MindChainge management consultancy. He is also the former Corporate Vice President of Henkel KGaA. He also holds a Ph.D. in psychology.
Nanette is a Senior Research Executive for Ipsos, a leading market research company. Her career has largely focused on research and marketing holding previous roles with Point Blank Research & Consultancy, CrispyWallet and Happy Thinking People. She has written for Research World and been a nominee for the Young ESOMAR Society Pitch Competition.
Pravin is an Outlier Marketer for Krux108, an innovative marketing agency, which focuses on extracting ROI from marketing investments. He is also a Board Member for the Professional Speakers Association of India and the Former President of The Market Research Society of India. He also previously served as an ESOMAR Council Member and India Representative.
Ravi is an analytical and consumer-centric research and insights specialist with extensive agency and client-side experience. His expertise spans digital analytics, omnichannel research, NPS and CX/UX research. He is currently the Market Research Hub Head - GCC for Philip Morris International. Previously he held research roles with Publicis Media, Kantar and Neilsen.
Jason leads Kantar’s Analytics Practice in North Asia, Southeast Asia and the Pacific region and also serves as CEO of Kantar Zealand. He has led consulting assignments across a diverse range of industries and disciplines across a variety of regions during his career and has extensive consulting and management experience.
Deborah established Camino Insight in 2013 and leverages both qualitative and quantitative research to understand the psychology of consumers with a focus on the digital arena. She also has extensive experience in publishing with both lifestyle and music magazines including NME, Uncut, Muzik, Loaded, Nuts and TVTimes. She also presents at an array of conferences and summits.
Danny established DJS Research Ltd. in 2001 and serves as Managing Director, overseeing the organization’s day-to-day operations. He has over 15 years of research experience with expertise in qualitative and quantitative methods, ad-hoc and continuous research, brand tracking and customer insight from market sector specialists. Previously he held research roles with BMR and BPRI.
For over 20 years Shane has been a leader at Hotspex, which helps marketers understand the ‘why behind the buy’ with research solutions that scientifically measure the emotional impact of brands. As Chief Executive Officer, he focuses largely on building the business and product development with emerging behavioral science technology to develop new methodologies.
David is the Founder & Director of DVL Smith which provides training on insights and analysis. He is also the author of The High Performance Customer Insight Professional and has been awarded the MRS Silver Medal and ESOMAR Excellence in Intelligence Award. He holds a Ph.D. in organizational psychology and is a Professor at the University of Hertfordshire Business School. He’s also former Vice President of ESOMAR and Chairman of the Market Research Society.
Jerome is the Founder of Askia and has led the company for over 25 years. Askia empowers the market research industry by delivering integrated, end-to-end technical solutions to agencies. He also serves as a Committee Member for the Association for Survey Consulting.
Sir Martin Sorrell is the Executive Chairman for S4 Capital, a tech-led, new era advertising company he established in 2018. He is also the Senior Monk for MediaMonks, a creative digital production company that produces websites, games and films for advertising agencies. Previously he was the Chief Executive for WPP for 33 years.
Jeroen is focused on enhancing the efficacy and efficiency of research through dimensions like gamification. Currently he is a Research Consultant with Ruigrok NetPanel, a full service research company. He was named a Young Talent of the Year by the Expertise Center for Marketing Insights, Research & Analytics and has been a nominee for the Young ESOMAR Society Pitch Competition.
As the Chair of the Winton Centre for Risk and Evidence at Cambridge University, Sir David Spiegelhalter is focused on improving the way quantitative evidence is used in society. He is also the author of The Art of Statistics and was honored with the Michael Faraday Prize for bringing insights from statistics and probability to the public at large.
Scott is the Chief Growth Officer for S4 Capital and has extensive experience in management consulting, advertising, artificial intelligence, venture capital and media. He has served in an array of enterprise capacities with a focus on the Asia Pacific markets. He previously served strategic roles with WPP, Deloitte and Associated Newspapers.
As Director of Advanced Analytics for Pets at Home, Martin focuses on defining and implementing data and analytics strategies and operating models while applying technology to provide a competitive advantage. He has extensive experience in data strategy, customer lifetime value, machine learning, data mining and predictive modeling. Previously he held insight roles with Home Serve and Boots UK.
Naomi serves as Managing Director of Core Research which delivers quantitative and qualitative research and consultancy services to leading brands. She is also a Council Member of the Marketing Society of Ireland and has held an array of research roles with Kantar, Millward Brown Lansdowne and Ignite Research.
Angela’s career has spanned over 25 years in which she has developed extensive insight into social and market research. She serves as the Greece Representative for ESOMAR and teaches social psychology and research methodology at academic institutions in both Greece and the United Kingdom.
For the past 13 years, JoAnn has held information and data roles for Mastercard, and currently serves as the company’s Chief Data Officer. She is an expert in data and strategy with extensive experience in data management, curation, governance, analytics, quality and sourcing. She is also a Visiting Professor at the Pratt Institute and holds a law degree.
Colin works with a wide range of private and public organizations in behavioral science. He is the Global Head of Behavioural Science for Ipsos and an Honorary Professor on the subject for the Nottingham University School of Business. He also authored Humanizing Big Data and is a regular speaker at conferences and a contributor to a variety of publications.
Aneta currently serves as the Marketing Director for Coty for the East European region. She has extensive marketing and consumer expertise, as well as operational business and regional function experience in Poland, Russia, Turkey and the Baltic region. Previously she held strategic marketing leadership roles with Heineken and PepsiCo.
Sascha works with an array of management teams to make data science a common business practice. After his time at McKinsey je founded Analyx in 2006 to help apply data science to marketing operations for clients. He also serves on the boards of multiple data and analytics start-ups.
Euan is an experienced executive having served in a variety of CEO and general manager roles over his career. He is currently the Group Chief Executive for Saga. Previously he served as Chief Executive for Superdy and Group Chief Executive for Co-op. He has extensive experience in leadership, strategic operations and marketing.
Rebecca has an extensive background in insights, research and analytics. She currently serves as Executive Vice President of GBK Collective, a marketing strategy and analytics consultancy. She has also previously held roles with Kantar and IRi. She is also the Chief Member of Chief which designed for senior women leaders to strengthen their leadership journeys.
Aileen is the Senior Knowledge & Insights Manager for Coca-Cola in the Philippines. She has held a variety of insights roles with Coca-Cola for over 13 years. In this position she plays an instrumental role in delivering market insights from across the region. Previously she held various research roles with the research firm Synovate.
Cris founded BDRC in 1991, which is a full service global consumer insight consultancy. As Chief Executive Officer he shapes the strategy and leads the growth of the firm. He has over 35 years of market research experience and holds a Ph.D. in social sciences. He is also a Fellow with the Market Research Society.
Stewart is the Founder and Director of AST Media Limited, which has experience in all aspects of media, including marketing, advertising and events. He also serves as a European Representative for Quirk’s Marketing Research Review, a leading publication for market research and insights professionals.
Danielle serves as Insight Director for Relish, a research firm where she has held a variety of research and insight roles over the past six years. Previously she held research positions with Kantar and ECA International. She is a recipient of the TNS Spotlight Award and Kantar’s Measure of Inspiration Award.
Urpi is CEO of Datum International and oversees the direction of the organization. She also serves as President of the Peruvian Association of Market Research and Peru Representative for ESOMAR. She has over 25 years experience in market research, marketing and communications and previously taught market research at Universidad de Pacifico. She also regularly speaks at conferences like ESOMAR, TalkIN, IIeX and CIIM.
Anna is a Project Manager for IFF International Institute for Field Research which designs, executes and delivers field surveys and market research to enterprise clients. Aside from market research, Anna also has experience across social media, content development and editing of publications.
Bill’s career has focused largely on market research and consumer insights and has spanned an array of leading brands. Currently he serves as Senior Customer Insights Manager for Amazon and advises the private label strategies for the Amazon Fresh stores. He’s also served in strategic insight roles with Microsoft, Cargill, General Mills and Procter & Gamble.
James is an insights and analytics business leader with over 20 years of agency and client-side experience. He is the Founder and Chief Executive Officer of Delineate, a research consultancy that delivers rapid research solutions. Previously he has held senior management positions with Black Swan Data, Edelman Intelligence, ICM, FreshMinds and Populus.
Victoria is the Chief Executive Officer and Founder of Gingermay, a global PR B2B agency for technology, advertising and media businesses. She founded Gingermay in 2010 and also serves on the Forbes Business Council and on the Marketing Committee for the International Advertising Association. Her background is in data analysis and marketing and she is a prior recipient of the Leader of the Year honor from PRCA.
Joy is the Global Marketing Director at Decision Support, a full service marketing and social research agency that conducts research in sub-Saharan Africa. She is also an AMRA African Marketing Research Association Director, a past Nigerian Marketing Research Association (NIMRA) President and a Council Member for ESOMAR.
For over 12 years Trevor has been in various research and insight roles for Nissan. Currently he serves as Senior Manager, Market Research focusing on electric vehicle and cross carline products. He manages a team in all aspects of product, positioning and post-launch research across industry trends, competitive analysis and market opportunities.
Dominique is a marketer and researcher who is the Managing Partner of b²sense, a full service market research agency. He is also the owner of Win-Win marketing consultancy. He has extensive experience in B2B and B2C across financial services, insurance, telecom, logistics, automotive, pharma and transportation. Previously he held research leadership positions with Ipsos, Market Probe Europe and Kynetec.
Andrés is the Partner Director of Criteria, which provides market research and data integration to help clients effectively solve problems. He has a psychology background with over 18 years of experience in branding and reputation management. He’s also President of the Market Researchers Association.
As Head of Strategy & Innovation for Nestlé Portugal Andreia leads business and consumer strategy across short-, medium- and long-term business growth across all business units. In her role she focuses on agile thinking, creativity and innovation. Previously, she has held brand, marketing and creativity roles with Merlin Entertainments, Diageo and Optimus.
Shyam has extensive experience in analytics and insights with enterprises and consultancies. As S of Global Media and Commercial Capabilities with PepsiCo he delivers data driven analytical solutions for transformational business results. Previously he held roles with Market Fusion Analytics and Oracle. He’s also served as a Trustee for the Advertising Research Federation, been a presenter for ANA and written for Think with Google.
Rochelle is VP of Global Insights & Analytics for Kids2. She has over 20 years of experience working in research and analytics with both enterprises and advisories. Her expertise spans quantitative, qualitative and moderation with specialties in youth, family and mother marketing, consumer psychology and shopper insights. Previously she was President of Real World Insights and held research roles with PepsiCo and Mattel. She also holds a Ph.D. in child and developmental psychology.
Arianne is the Chief Evangelist for Alexa Automotive at Amazon. In this role she helps educate auto and device makers about voice technology. Previously she was Head of Automotive Strategy at Oracle and the Automotive Media Practice Lead with JD Power. She’s been a presenter at Automotive World, been featured by AdWeek and holds a Ph.D. in higher education and organizational change.
As a Senior Analyst with Forrester, Xiafeng helps B2C marketing and digital business professionals develop effective omnichannel and digital marketing engagement strategies across the Asia Pacific market. Her research focuses on the understanding of the unique social, mobile and digital behaviors of Asia Pacific consumers and how to effectively harness digital platforms.
Lee Lee Wei is a Senior Associate who focuses on qualitative research with Kantar. She has extensive market research experience in previous roles with Neilsen, Kantar Millward Brown and MSD. She was also a nominee for the Young ESOMAR Society Pitch Competition and a speaker at ESOMAR’s Asia Pacific Conference.
Kingsley is the Chief Marketing Officer of BAT overseeing marketing strategy and innovation for the company. He is an international business leader, with experience across marketing, management, disruptive innovation, technology and corporate affairs. For over 24 years he’s served in a spectrum of roles across regulatory, regional, innovation and marketing capacities for BAT.
Georgina is the Group Insight Director for BT, a leading telecommunication provider. Her career has focused largely on insights and research, previously holding positions with Centrica, British Gas, Capital One and Merrill Lynch. She also speaks regularly at industry conferences like Impact and Women in Data and is also a Member of Market Research Society’s Senior Client Council.
Christopher is the Chief Medical Officer for England, the Chief Medical Advisor for the UK Government and Chief Scientific Advisor for the Department of Health and Social Care and responsible for its research and development. He also represents the UK on the Executive Board of the WHO. He is also an epidemiologist and practicing NHS Consultant Physician at University College London Hospitals.
As Director of Planning at Twitter UK, David is focused on helping planners and clients how to embed the value of Twitter’s platform into their marketing and communication strategies. Previously he held strategy and planning roles for PHD UK, MindShare and Zenith Media. He is regularly featured by an array of media outlets including BBC Breakfast, R4 Today, Sky News and BBC R4.
Lisa serves as Chief Research Officer for Innovate MR where she focuses on innovative approaches for optimal research design and participant retention. She is a Member of Women in Research, the Multicultural Insights Collective and a Council Member of ESOMAR. She is also an Insight Association Laureate and a recipient of the Global Research Business Network’s Excellence Program.
Navin is the Founder and CEO of MobileMeasure Consultancy Limited. He has extensive experience in market research, technology, media and telecom. Previously he has worked for some of the world’s premier market research firms like Neilsen and IMRB. He also introduced pioneering digital and mobile data collection methods in Asia and Africa.
Orlando serves as Chief Innovation Officer for System 1 Group. He focuses on behavioral science and marketing, advertising and research work. He’s also involved in new technology and modern measurement techniques and is the recipient of AMA’s Marketing Research Emerging Leader Award and MRS’ Best Paper Award. He also authored Lemon. How the advertising brain turned sour.
James joined the IMA after 10 years of overseeing insights and analysis for Barclays and previously serving as the Chairman of IMA’s Advisory Board. He is the Chief Executive of IMA and has published over 30 insight leader guides and written the book Transforming Insight: 42 secrets of successful corporate insight teams.
Sue is an experienced facilitator, trainer, learning designer, consumer researcher and methodologist. She is also a Founder of NewMR and the author of The HAndbook of Mobile Market Research and the ESOMAR book Answers to Contemporary Market Research Questions. She is also the Chair of The Research Society Professional Development Committee.
TZ is the CEO of Zebra IQ which is a creator community platform focused on community, content and commerce. She has expertise across Gen Z trends, consumer insights, influencer marketing, cultural research, community building and social media marketing. She has been honored as a Forbes 30 Under 30, a Vanity Fair Future Innovator and an AdWeek Young Influential.
Kristi founded KnowledgeHound and serves as its CEO. She’s focused on building the world’s largest database of consumer survey data and advises brands on finding, analyzing and visualizing their consumers and markets. She has extensive global consumer insights and strategy expertise with previous roles at Procter & Gamble.