Insight250 Legends

Beyond the 250.

A small number of people have shaped this profession over a career rather than a year. The 2026 Legends are the Insight250's highest honor, decided by nomination and a vote of the industry itself.

702026 Legends
28Countries

130 Legends

The 2026 Class

70 Legends
Vinay AhujaSwitzerland

Vinay Ahuja

Vice President, P&G Europe, Consumer Strategy, Analytics & Insights

Procter & Gamble

SwitzerlandClient

Vinay is leading the transformation of how P&G builds and activates data driven insights and analytics in Europe to power brand building and shape business strategy. As Vice President, P&G Europe, Consumer Strategy, Analytics & Insights, he is responsible for how data analytics and insights are systematically captured, integrated and activated with precision to shape and grow P&G's brands.

Charles AllisonUnited States

Charles Allison

Insights Lead

Conveo

United StatesAgency

Charles is an experienced market researcher who has worked in both supplier and buyer roles. Currently, he is Insight Lead for Conveo. Previously he was Staff Researcher at Instacart, where he spearheaded a wide variety of consumer research studies, primarily aimed at informing major strategic marketing initiatives.

Sarah AshleyUnited Kingdom

Sarah Ashley

Senior Marketing Research & Insights Manager

Google

United KingdomClient

Sarah delivers insights on markets and consumers for Google's EMEA operations. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

Sobia BashirUnited States

Sobia Bashir

Director Insights Analytics and Experiences

National University

United StatesAcademia

Sobia is Director of Insights, Analytics & Experiences for National University. Previously, she led a team at Target to drive consumer research and market analysis, and has also held insight roles with Mondelez, Kraft Heinz and Conagra.

Crispin BealeUnited Kingdom

Crispin Beale

CEO

IDX

United KingdomAgency

Crispin is an accomplished CEO and Chairman, having held CEO roles in both plc and PE environments. A dynamic, strategic-thinking, customer-focused leader specialising in marketing services, corporate communications, CX, MRX, data and insight consultancy, he is currently CEO at IDX, a global digital communications and marketing company that partners with over 1,600 organizations. He is also CEO of Insight250.

Dyna BoenUnited States

Dyna Boen

EVP, Managing Director

Escalent

United StatesAgency

As EVP and Managing Director for Escalent, Dyna is a tireless connector who is always looking to improve the industry. She volunteers for panels and offers advice from her experience growing several brands. She is an avid supporter of women in research in word and in deed. She thinks about advocating for others whether she is building up her own team, or working for others within the industry.

Hervé BridouxFrance

Hervé Bridoux

Consumer Intelligence Leader

Auchan Retail

FranceClient

Hervé focuses on CMI, market research and product innovation at Auchan Retail, which helps understand and deliver customer experience. He is also a Board Member for Insights Hub. Previously he was in qualitative research for GfK and CSA.

Jackie ChanUnited States

Jackie Chan

Head of Research, Product Risk & Compliance

Meta

United StatesClient

Jackie is the Head of Research, Business Messaging for Meta. She is an accomplished insights and strategy leader with over 20 years in global B2B and B2C market research and consulting in financial services and technology. Previously she served over a decade in research and insight roles with Prudential.

Garreth ChandlerAustralia

Garreth Chandler

Founding Partner

The Evolved Group

AustraliaAgency

Garreth is the Founding Partner and Head of Evolved Thinking with The Evolved Group which provides data-driven insights to clients. His expertise spans customer experience, customer insights, brand research, market exploration, artificial intelligence, and conversational surveying.

Constanza CilleyArgentina

Constanza Cilley

Directora Executiva

VOICES!

ArgentinaAgency

For over a decade Constanza has served as Executive Director for VOICES! which is a research consultancy firm. In this role she serves as the head of research and client services. She is also the President of SAIMO. Previously she spent over 13 years with TNS Gallup Argentina in strategic research leadership roles.

Richard ColwellIreland

Richard Colwell

Chief Executive Officer

RED C Research & Marketing

IrelandAgency

Richard is the Chief Executive Officer of Red C Research & Marketing, which provides insight support to blue-chip brands. He serves as President of Worldwide Independent Network and previously served as Esomar’s Country Representative for Ireland.

John CurticeUnited Kingdom

John Curtice

Professor

University of Strathclyde

United KingdomAcademia

John is a Professor of Politics at the University of Strathclyde. He is also a Senior Research Fellow at the National Centre for Social Research and serves as President of the British Polling Council, Vice Chair of the Economic and Social Data Services Advisory Committee and is a member of the editorial board of the Journal of Elections.

Anne-Sophie DamelincourtFrance

Anne-Sophie Damelincourt

Founder & Owner / President

Blue Lemon Insights & Strategy / Esomar

FranceConsultancy/Association

Anne-Sophie is a leading consultant in the global data analytics & insight industry, currently serving as President and chairing the Board of Esomar. With over 25 years of experience, she has worked extensively on both the client and supplier sides. Internationally recognised as a thought leader, she brings strategic and action-oriented approach to leadership, with a strong emphasis on ethics, diversity, and the collective interests of the insight community.

Ndeye DiagneSouth Africa

Ndeye Diagne

Chief Strategy & Transformation Officer

Kantar

South AfricaAgency

Ndeye is the Chief Strategy & Transformation Officer of the Middle East & Africa Insights Division at Kantar. She has been with the organization for over 16 years in a variety of strategic management roles. Her expertise is focused largely on understanding and delivering human insights. Previously she served as a Group Leader for Ipsos.

Dana DiGregorioUnited States

Dana DiGregorio

Co-CEO

Mesh Experience

United StatesAgency

Dana is the Global Managing Director for MESH Experience and oversees a global team focused on marketing efficacy, path to purchase, and customer experience for clients. She is responsible for the global growth and strategy for the business. She also leads the New York City chapter of Women In Research. Previously she held roles at Nielsen.

Babita EarleUnited Kingdom

Babita Earle

Managing Director, International

Zappi

United KingdomAgency

At Zappi, Babita's focus is on spearheading strategy and fostering growth across international markets. This role taps into her expertise in building high-growth partnerships, commercial strategy and ensuring that customers and teams thrive. She focuses on challenges that have never been tackled before and solving the most complex of problems. Outside of Zappi she has held multiple Board and Chair roles dedicated to making the Insight industry inclusive and empowering for all.

Alexander EdwardsUnited States

Alexander Edwards

President and Partner/COO

Strategic Vision

United StatesAgency

For over 20 years Alexander has been instrumental to the growth and innovation of Strategic Vision. As president, he has global responsibility for the organization’s product consulting operations. His industry perspectives are sought by leading publications like USA Today and Associated Press. He is also a regular presenter at industry conferences.

Jem FawcusUnited Kingdom

Jem Fawcus

Owner & Group CEO

Firefish

United KingdomAgency

Jem co-founded Firefish in 2000 and has been instrumental to providing consultancy solutions to clients worldwide. He is an expert of innovation, brand and communication development from both a qualitative and cultural perspective and has delivered solutions to brands like Unilever, GSK and Pernod Richard. He is also a founder of the Insight Climate Collective.

James FergussonSpain

James Fergusson

Founder

MDI Pty

SpainAgency

Throughout his career, James has had a passion for challenging the status quo and ensuring market research data collection is natural and reflects how people behave. In the early 2000s James recognised that mobile devices would revolutionize human behaviour and significantly disrupt both marketing and social research. In 2013, James founded MDI a mobile-first tech consultancy which now has offices in Australia, South Africa, USA, Kenya and Belgium.

Pam ForbusUnited States

Pam Forbus

SVP, Global Chief of Insights & Analytics

Mondelēz International

United StatesClient

As SVP, Global Chief of Insights & Analytics for Mondelēz International, Pamela has over 20 years of experience in data science and insights. She previously served as Senior Vice President & Chief Marketing Officer for Pernod Ricard North America, and has held strategic insight roles with The Walt Disney Studios and PepsiCo, and has been a Board Member of the Marketing Science Institute.

Nick GrahamPortugal

Nick Graham

Founder

Vertemis

PortugalAgency

Nick is the Founder of Vertemis, supporting insights and analytics teams to shape their end-to-end transformation.Before Vertemis, he was Senior Vice President & Global Head of Insights & Analytics at Mondelēz International and previously spent eight years at PepsiCo as Vice President of Insights & Analytics for North America Beverage.

Jasper GrosskurthKenya

Jasper Grosskurth

Managing Director

Dalberg Research

KenyaAgency

Jasper is the Managing Director of Dalberg Research, previously known as Research Solutions Africa, which delivers research services and opportunities across Africa and South Asia. He has extensive expertise in African markets, futures studies and sustainability assessment and holds a Ph.D. in integrated sustainability assessment.

Pavi GuptaUnited States

Pavi Gupta

Creator

Infinity Growth Loop

United StatesAgency

Pavi is Creator at The Infinity Growth Loop. Previously, he was Head of Strategic Insights & Analytics at Johnson & Johnson Vision and has 25+ years of experience in insights, analytics and data science, having worked at The Coca-Cola Company and Kantar. He is also a Board Member of Market Research Institute International.

Soodeh HabibiIran

Soodeh Habibi

CEO & Co-Founder

ReWise

IranAgency

Soodeh is the Co-founder and CEO of ReWise which provides market research services to clients. She is also a Board Member of the Iran Marketing Research Association. Previously, Soodeh served a variety of commercial and client roles for GfK and Hyundai.

Mark HarringtonUnited States

Mark Harrington

CMO

Mtab.ai

United StatesAgency

Mark is a marketing advisor and executive, delivering expertise to leadership teams and founders looking to enhance market position, client retention, customer engagement, thought leadership and product differentiation. His expertise is rooted in 30+ years of pioneering innovations, serving executive teams and positioning exits to eBay, Citi and Target. He's advised leading brands like BMW, Disney, Apple and Google and industry innovators like Half.com, Infonautics, Ecount and ListenLogic. Currently, he serves as CMO of mTab.ai and is a Co-creator of Insight250.

Pashmeena HilalUnited States

Pashmeena Hilal

Group Product Marketing Manager, Agentic and GenMedia

Google

United StatesClient

As Group Product Marketing Manager, Agentic and GenMedia at Google, Pashmeena focuses on selling through data, insights and storytelling. She also specializes in data analytics, marketing insights, customer research and the customer journey. She has also written for ClickZ and Think with Google and presented at a variety of conferences.

Herbert HöckelGermany

Herbert Höckel

Owner & Managing Director

moweb research

GermanyAgency

As Founder and Managing Director of moweb research GmbH, Herbert has supplied market research institutes, agencies and brands with verified, high-quality online panelists across all markets, languages and research formats since 2004. He also serves as an Esomar Council Member.

Dana KimUnited States

Dana Kim

Founder & CEO

Highlight

United StatesAgency

As Founder & CEO at Highlight, Dana has a track record of achievement right from the innovation competition at Greenbook and well beyond, and is also an Esomar Representative. Since founding Highlight in 2021, it's seen runaway growth and scale, having tested hundreds of products at a fraction of the time and cost of traditional analog methods, and becoming the dominant SAAS platform in the product testing space.

Roddy KnowlesUnited States

Roddy Knowles

CPSO

Quest Mindshare

United StatesAgency

Roddy is CPSO at Quest Mindshare, and has been instrumental in developing innovative solutions that proactively prevent fraudulent participants from entering surveys, thereby safeguarding the industry's most valuable asset: trust in data.

Karlien KrieglerSouth Africa

Karlien Kriegler

Co-Founder

Hello Ara

South AfricaAgency

Karlien is the Co-founder and Research Director for Ara, which provides human understanding through artificial intelligence. Her experience spans programmatic targeting, natural language processing, artificial intelligence, strategy, open data, consumer insights, and chatbots.

Anne LaceyUnited States

Anne Lacey

Founding Partner

Antedote

United StatesAgency

Anne is the Founding Partner of Antedote Inc., a multi-award-winning insight-led agency with a global footprint across the US and UK. A recognised leader and innovator in the insights industry, Anne has consistently been at the forefront of transforming how organisations generate and apply insight. Her contributions have been acknowledged by leading industry bodies including ESOMAR, the Insights Association, and the Market Research Society.

Mark LangsfeldUnited States

Mark Langsfeld

CEO

Mtab.ai

United StatesAgency

Mark is a CEO, advisor and board member who has built and scaled market-defining, customer-focused technology companies. His expertise spans high-performance team leadership, product development, corporate strategy, and M&A. Currently he is CEO of mTab and has served as Co-Chair of the Insight150 since its launch.

Cherie LeonardUnited States

Cherie Leonard

Senior Director, Product Sustainability & Value /Creation

Colgate Palmolive

United StatesClient

Cherie is the Senior Director, Product Sustainability & Value Creation for Colgate-Palmolive. Previously, as Head of North American Insights, she led the company’s insights team to identify future-focused and culturally relevante white spaces for growth. She has spent over a decade with Colgate-Palmolive in various insight and innovation roles.

Michal Miller LeviIsrael

Michal Miller Levi

Head of Market Research & Insights

Monday.com

IsraelAgency

Michal has expertise that spans global customer insights, market research, customer experience and quantitative UX with over 25 years in a variety of B2B and B2C environments. She is currently Head of Market Research & Insighrs at Monday.com and with extensive experience across research, Voice of the Customer (VOC), consumer insights, and quantitative UX.

Priya LoboIndia

Priya Lobo

Founder

Priya Lobo Consults

IndiaConsultancy

Priya is Fouder of Priya Lobo Consults. Previously, she was CEO of Ormax Compass and has over 25 years of experience studying the psychology of humans and the consumer mind. She has also presented at a variety of conferences and writes for Esomar’s Research World.

Geoff LoweNew Zealand

Geoff Lowe

Director

Infotools

New ZealandAgency

Geoff has been a pioneer of ResTech for over 30 years. He is a the current Esomar Representative for New Zealand, Chair of Research Association NZ (RANZ), a Fellow of RANZ and a mentor for WiRe and AUT. He has been involved in consumer insights in various positions at various levels and in various ways since 1986.

Kristin LuckUnited States

Kristin Luck

Managing Director

Oberon Securities

United StatesAgency

Kristin is a serial marketing measurement technology entrepreneur with over 25 years of experience building and scaling companies. Her advisory and investment banking work centers on nontraditional growth strategies for data-driven marketing technology and services firms. She is currently Managing Director of Oberon Securities, while serving as a Board Director and Advisor to a spectrum of organizations. Previously, she founded ScaleHouse and Forefront Consulting.

Dominika MaisonPoland

Dominika Maison

Professor UW, Ph.D.

University of Warsaw

PolandAcademia

Dominika is the Dean of the Psychology Department at the University of Warsaw. She was also President and Chief Science Partner for Maison & Partners. She has authored 11 books and over 60 papers on topics from qualitative methods in marketing research to consumer psychology. Previously she was President of the Polish Society of Market and Opinion Researchers and Poland’s Esomar Representative.

Siham MalekMorocco

Siham Malek

CEO & Founder

Integrate An Affiliate of Kantar

MoroccoAgency

Siham is the CEO & Founder of Integrate, an affiliate of Kantar. She has served as President of AMISE and is VP & Chair of the North Africa Chapter of Brand Africa Morocco.

Kalindi MehtaUnited States

Kalindi Mehta

Chief Market & Enterprise Intelligence Officer

Unilever

United StatesClient

Kalindi is the Chief Market and Enterprise Intelligence Officer for Unilever. Previously, she was Global Vice President for Consumer Foresight and Predictive Analytics, Enterprise Marketing and Data at The Estee Lauder Companies and also held insight leadership roles for Colgate Palmolive for nearly 20 years.

Suzana Pamplona MirandaBrazil

Suzana Pamplona Miranda

Knowledge & Research Director

Globo

BrazilClient

Suzana is the Knowledge & Research Director for Globo, where she oversees intelligence for the broadcast media production and distribution organization. Previously she has held marketing and insight roles with Johnson & Johnson, Natura and Unilever.

Corrine MoyUnited Kingdom

Corrine Moy

Consultant

Corrine Moy Consulting

United KingdomConsultancy

Corrine currently runs her own consultancy practice and serves as Treasurer of Esomar. For over 30 years she held marketing science leadership positions for GfK where she drove innovation, focusing on developing new research approaches to address evolving client needs and consumer experiences. She now serves as the Treasurer and a Council Member for ESOMAR and the Executive Advisory Board for the International Journal of Market Research.

Katrina NoelleUnited States

Katrina Noelle

Founder

KNow Research

United StatesAgency

In 2023 Katrina opened the doors KNow Research, a full-service, female-forward, qualitative insights consultancy on the front lines of research. She leads a team delivering valuable insights clients through custom research design.

Rafik El NoumeirIreland

Rafik El Noumeir

VP, Insights & Analytics, International Beverages

PepsiCo

IrelandClient

As Vice President of Insights & Analytics for international beverages at Coca-Cola, Rafik is focused on consumer insights to drive growth strategies. For nearly 20 years he’s held commercial and analytical roles with the company. Previously he was with NielsenIQ.

Elvan OktarTurkey

Elvan Oktar

Founding Partner

Era Research and Consultancy

TurkeyAgency

Elvan is the Founder and Owner of Era Research & Consultancy and has experience in reputation, communication, satisfaction and research focused on strategic planning and human resources. Previously she has held roles with STRATEJi|MORI and GfK Turkey. She has also been a frequent presenter at IDA and is the Turkey Representative for Esomar.

Vanessa OshimaJapan

Vanessa Oshima

Founder & CEO

Heart Data Inc.

JapanAgency

Founder and CEO of Heart Data Inc., Vanessa has over 20 years of experience driving brand strategy and growth. Previously she held roles with Apple, Starbucks, Nike and Coca-Cola.

Judith PassinghamUnited Kingdom

Judith Passingham

Retired

United Kingdom

Judith is an experienced market researcher and executive with a tangible track record in new business development, service development, global implementation, business rationalisation and restructuring, and research operations. Previously, she is the Chair of Esomar’s Professional Standards Committee and also served on the organization’s Disciplinary Sub-committee.

John Lauring PedersenNorway

John Lauring Pedersen

Managing Director

Opinion

NorwayAgency

For over a decade John has been the Managing Director for Opinion, a full-service research agency. He has also served on the boards of several technology companies and was a prior Country Representative for Norway with Esomar.

Thor Olof PhilogèneSweden

Thor Olof Philogène

Founder & CEO

Stravito

SwedenAgency

Thor is the Founder and CEO of Stravito, the award-winning knowledge management platform that democratizes access to market research and insights for the world's largest organizations. Notable Stravito customers include Heineken, Reckitt, McDonald's, Comcast, AT&T and Pernod Ricard.

Jennifer PicardFrance

Jennifer Picard

Global Insights Transformation Lead

Opella

FranceClient

Jennifer is Global Insights Transformation Lead at Opella.Previously, she's held strategic insight roles with Pernod Ricard, June Marketing and Ipsos.

Shobha PrasadIndia

Shobha Prasad

Director

Drshti Strategic Research Services

IndiaAgency

Shobha is the Director for Drshti Strategic Research Services. She oversees various strategic operations for the firm. Her career spans two decades in research and advertising with prior tenures at Vodaphone and Ogilvy & Mather.

Prachi PriyaUnited States

Prachi Priya

Managing Vice President, Enterprise AI & Analytics Products

Marriott International

United StatesClient

As Managing Vice President, Enterprise AI & Analytics Products for Marriott International, Priya is a seasoned business and AI executive with 20+ years of leading digital transformation. Previously, she was Vice President of Digital & AI Products at HP.

Bob QureshiUnited Kingdom

Bob Qureshi

Co Owner & Managing Partner

i-view Studios

United KingdomAgency

Bob works with and advises an array of research providers and serves as Managing Partner of i-view Studios which is a dedicated media lab that conducts eye tracking, dial testing and neuromarketing. He is also the Co-owner and Partner with The Research Club where he oversees the events team in coordinating events for over 12,000 market research industry members.

Claire RaineyUnited Kingdom

Claire Rainey

Owner

Claire Rainey Consulting

United KingdomConsultancy

Claire has been in research and insights for over 15 years. She has experience as Head of Insight with Virgin Media O2 and Sky and Royal Mail Group. She focuses on driving change and improvement for customers and consumers.

Liubov RuschinskayaSwitzerland

Liubov Ruschinskaya

Founder

Insights Lighthouse

SwitzerlandAgency

Liubov is a seasoned innovation leader with 20+ years of international experience in insights-driven innovation and commercial data management. She is the Founder of Insights Lighthouse. Previously, she was Head of Strategy, Analytics & Consumer Planning in Diageo NE, and held various stategic roles with Electrolux and Colgate-Palmolive.

James SallowsUnited Kingdom

James Sallows

Global Marketing Effectiveness

The LEGO Group

United KingdomClient

As Head of Global Marketing Effectiveness for Lego, James focuses on building the Marketing Effectiveness team and products (MMM, Attribution, Creative Effectiveness) to accelerate growth and support key strategic decision-making. He is responsible for the groundbreaking MMM program covering 16 markets and 80%+ of global LEGO sales.

Niels SchillewaertBelgium

Niels Schillewaert

Head of Research & Methodologies

Conveo.ai

BelgiumAgency

Niels is the Head of Research & Methodologies at Conveo.ai. Previously, he was Co-founder and Managing Partner of Human8. He has over 20 years of experience managing consulting and research projects for clients like JDE, Essent, COTY, Shimano, Coca-Cola and AB InBev. He is also the former President of Esomar and has served on its council since 2010.

Marita SchimplMyanmar

Marita Schimpl

Managing Director

MSR Research

MyanmarAgency

Marita is an international director with extensive global market research and strategic planning experience on both the client and agency sides. She is also a specialist in new brand development, marketing strategies, innovation, research design, market analysis, brand architecture, and change management . Currently she is Managing Director of MSR Research.

Alina SerbanicaRomania

Alina Serbanica

Consultant Emeritus

RomaniaConsultancy

With nearly 35 years of experience in market research, the last 21 of which were spent at Ipsos, and expertise spanning all specializations, full-service research (both quantitative and qualitative), and research operations (online, digital/mobile), Alina continues her work as a consultant and advisor in the research industry, including through collaborations with organizations such as Esomar, ISO, and SORMA, as well as within academia.

David SmithUnited Kingdom

David Smith

Co-Founder

Polymathmind.ai

United KingdomAgency

David is the Founder & Director of DVL Smith which provides training on insights and analysis and Co-Founder of Polymathmind.ai. He is also the author of The High Performance Customer Insight Professional and has been awarded the MRS Silver Medal and Esomar Excellence in Intelligence Award. He holds a Ph.D. in organizational psychology and is a Professor at the University of Hertfordshire Business School.

Monica TenorioSwitzerland

Monica Tenorio

Vice President, Insights, Analytics & Marketing Capabilities Europe

PepsiCo

SwitzerlandClient

Monica is an experienced strategy, insights & marketing leader with a proven history in FMCG. Skilled in global insights, analytics, brand building, marketing & P&L management, with a strong track record of building high-performance teams. Currently, she is Vice President of Insights, Analytics & Marketing Capabilities for Europe with PepsiCo and a Judge for Insight250.

Stewart TipplerUnited Kingdom

Stewart Tippler

Founder & Director

AST Media

United KingdomAgency

Stewart is the Founder and Director of AST Media Limited, which has experience in all aspects of media, including marketing, advertising and events. He also serves as a European Representative for Quirk’s Marketing Research Review, a leading publication for market research and insights professionals.

Kathryn ToppNew Zealand

Kathryn Topp

CEO & Founder

Yabble

New ZealandAgency

Kathryn is an award winning researcher with 25+ years experience in research and software. She is the Founder and CEO of Yabble, an insights technology company that offers AI solutions designed specifically for insights, focused on helping brands enrich their customer understanding and drive business growth and innovation. She has worked with clients across America, Asia, Europe and the Pacific region.

Thomas TrochUnited States

Thomas Troch

Partner

Human8

United StatesAgency

As Partner and Head of Design & Accelerate at Human8, Thomas plays a pivotal role in leading their global innovation practice. With a wealth of experience, he's been honored with Quirk's Researcher of the Year 2021 and the Esomar Silver Research Effectiveness Award 2020.

Andreia VazPortugal

Andreia Vaz

Head of Brand and CX

Worten Portugal

PortugalClient

As Head of Brand & CX, Andreia oversees consumer insight, brand comms and customer experience. Prior to this she was Director of Marketing and Innovation for Nestlé Nespresso, leading business and consumer strategy across short-, medium- and long-term business growth. She focuses on agile thinking, creativity and innovation. Previously, she has held brand, marketing and creativity roles with Merlin Entertainments, Diageo and Optimus.

Anita WatkinsUnited States

Anita Watkins

Chief Executive Office

Insights Association

United StatesAssociation

Anita is CEO of Insights Association, serving as the strategic leader, representing the Association and the U.S. profession. She is responsible for driving the organization’s mission, vision, and growth. Previously she served in a variety of strategic roles with Kantar.

Georgina WhiteUnited Kingdom

Georgina White

Director of Insight

NatWest Group

United KingdomClient

Georgina is an influential leader shaping the future of customer insight and business strategy. Currently, she serves as Director of Insight at NatWest and is a customer strategy and insight leader with 20+ years’ experience empowering FTSE, private equity-backed and multinational businesses to unlock growth through deep customer understanding.

Navin WilliamsHong Kong

Navin Williams

CEO

Mobilemeasure

Hong KongAgency

Navin is the CEO of MobileMeasure Consultancy Limited. He has extensive experience in market research, technology, media & telecom sectors, having worked for some of the world’s market research leaders across the disciplines of media, consumer (IMRB, RI & Nielsen), retail (Nielsen) and analytics (Analytic-Edge).

Monica WoodUnited States

Monica Wood

Vice President, Consumer & Member Insights

Herbalife

United StatesClient

As Vice President of Consumer & Member Insights, Monica is a team leader who has transformed Fortune 100 company analytics, competitive intelligence and digital marketing. Her specialties include marketing insights, competitive intelligence, new product and marketing forecasts and customer experience.

Catherine YuileCanada

Catherine Yuile

Vice President, Client Service & Client Partner

Kantar

CanadaAgency

Catherine is the Vice President of Client Services for Kantar in Canada, advising senior leaders on brand growth, market dynamics and strategic priorities. Previously she led the Canadian Customer Experience & Marketing Insights organization which aims to spotlight the voice of the customer at the heart of everything Manulife does. She is an executive leader with 25 years of data and intelligence experience driving brand strategy and positioning, marketing, content, reputation, communications, and public affairs.

Roland AboldGermany

Roland Abold

Managing Director

Infratest dimap

GermanyAgency

Roland is the Managing Director at Infratest dimap in Berlin, Germany. InDi is one of the leading German institutes for political polling and research and was founded in 1997 as a joint venture of dimap and Kantar Public (formerly TNS Infratest). He is also a Member of the Supervisory Board of Aufsichtsratsmitglied.

Seyi AdeoyeNigeria

Seyi Adeoye

Chief Executive Officer

Pierrine Consulting

NigeriaAgency

Seyi is the Chief Executive Officer of Pierrine Consulting overseeing the direction and strategy of the agency to help businesses gain an authentic view of the African opportunity. He has extensive experience in marketing research, strategy, marketing and business development. Previously he was with TNS RMS Nigeria and Research and Marketing Services Group.

Dangjaithawin AnantachaiThailand

Dangjaithawin Anantachai

Chairman

INTAGE Thailand

ThailandAgency

Dangjaithawin Anantachai is the Chairman of INTAGE Thailand. Previously she served as President of the Thailand Marketing Research Society and held strategic research roles at Research Dynamics Co. and Nielsen. She also holds a Ph.D.

Paul BainesUnited Kingdom

Paul Baines

Professor of Political Marketing

University of Leicester

United KingdomAcademia

Paul focuses on political marketing with research focusing on applying market research and strategic marketing in both the political and corporate realms in a political context. Previously, he was a professor of political marketing at Cranfield University for nearly nine years and also a principal lecturer in marketing at Middlesex University for nine years.

Nick BakerUnited Kingdom

Nick Baker

Global Chief Research Officer

Savanta

United KingdomConsultancy

Nick is the Global Chief Research Officer for Savanta and has expertise in the application of commercially-focused research and insight systems combining customer data, primary research, and social media to drive performance improvement. He is also Chair of the Market Research Society and holds a Ph.D. in German politics.

Fiona BladesUnited States

Fiona Blades

President & Chief Experience Officer

MESH Experience

United StatesAgency

Fiona founded MESH Experience in 2006 to focus on experience driven marketing for brands. She serves as President and Chief Experience Officer for the organization. She is President of Market Research Council. Previously she held roles with Claydon Heeley, Leo Burnett and DMB&B.

Zak BrownUnited Kingdom

Zak Brown

Chief Executive Officer

McLaren Racing

United KingdomClient

As CEO since 2018, Zak oversees the strategic direction, operational performance, marketing and commercial development of McLaren Racing. He also serves as Chairman and Co-owner of United Autosports, a Board Member of Cosworth Engineering and the Non-Executive Chairman of Motorsports Network.

Diego CasaravillaArgentina

Diego Casaravilla

Managing Partner

Fine Research Latin America

ArgentinaConsultancy

Diego has been in market research for over 20 years. He founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina, and Uruguay. The agency focuses on consumer, healthcare, and B2B fielding.

Simon ChadwickUnited States

Simon Chadwick

Managing Partner

Cambiar Consulting

United StatesConsultancy

Simon has served as an executive, consultant and writer for over 40 years. Currently he serves as Managing Partner for Cambiar, a consulting firm that advises the market research and marketing services industries, focusing on M&A, strategic consulting and operational insight. Simon also serves as Editor-in-Chief of ESOMAR’s Research World publication and is the former Chairman of the Insights Association.

Mitali ChowhanIndia

Mitali Chowhan

Director General

Market Research Society of India

IndiaAssociation

Mitali is the Director General of The Market Research Society of India. Previously, she was the Global Head of Customer Experience at Liberty Global B.V. in Amsterdam. and has also held roles as Consumer Insights Director for Tele2 AB in Stockholm and Head of Brand and Consumer Insight at Vodafone Group in London.

Justine ClementsAustralia

Justine Clements

Consumer Insights Manager

Samsung Electronics

AustraliaClient

Justine is an experienced researcher and strategist who turns data and research into strategic direction and actionable recommendations. She focuses on consumer sentiment and interaction to develop and deliver enhanced experiences. Previously she held leadership, insight and research roles with Ideas Group Australia, Arnott’s Group and Research International.

Tony CostellaNetherlands

Tony Costella

Global Consumer & Market Insights

Heineken

NetherlandsClient

As Director of Global Consumer & Market Insights for Heineken, Tony has extensive experience building data analytics, behavioral economics, consumer research, and business insights. He is also responsible for the global consumer and market insight capabilities. Previously, he held strategy and intelligence roles with Mastercard, RB, and Procter & Gamble.

Melanie CourtrightUnited States

Melanie Courtright

CEO

Insights Association

United StatesAssociation

As CEO, Melanie leads the Insights Association, a leading network of market research and data analytics professionals. She has spent over two decades designing, executing and interpreting research for agencies and corporations. Previously she served research and strategy roles for Dynata, Research Now and uSamp. She has extensive expertise in online, mobile and social research.

Sharmila DasIndia

Sharmila Das

Founder & Chairwoman

Purple Audacity

IndiaAgency

Sharmila has been involved in research and insights for over 30 years. For over 13 years she has been the Founder and Chairwoman of Purple Audacity, a method-neutral insights and strategy consultancy. Previously she held leadership positions with IMRB (Kantar) and MODE Services.

Lucy DavisonUnited Kingdom

Lucy Davison

Founder & CEO

Keen as Mustard Marketing

United KingdomAgency

Lucy is the Founder and CEO of Keen as Mustard Marketing with over 30 years of experience in B2B marketing, strategy and communications. She has written for The Independent, Marketing, Marketing Week and Retail Week and judged the Market Research Awards. She is also a past Council Member of ESOMAR.

James EndersbyUnited Kingdom

James Endersby

Chief Executive Officer

Opinium

United KingdomAgency

James is CEO of Opinium, a consultative insight agency headquartered in London and New York that delivers research and insight innovation. He and his team deliver innovative approaches to insights, employee ownership and wellbeing and using research to accelerate change. He is a Member of ESOMAR, Insights Association, Market Research Society and British Polling Council. He’s also Founder of Significant Insights Media.

Chris FarquharHong Kong

Chris Farquhar

Managing Partner

Cimigo

Hong KongConsultancy

Chris serves as the Managing Partner for Cimigo, as well as the Managing Director for Cido Asia Pacific. He has also served as the Hong Kong Representative for ESOMAR and as Chairman of Market Research Society Hong Kong.

Nicolas FieulaineFrance

Nicolas Fieulaine

Associate Professor

Social Psychology

FranceAcademia

Nicolas is the Founder of the masters program in applied social psychology at the University of Lyon. He studies the social roots and psychological implications of time perspective with the applicability of social psychology and behavioral sciences for urban and user experience design, policy making and collective action.

Brian FineAustralia

Brian Fine

Chief Executive Officer

Australia Online Research

AustraliaAgency

Brian serves as CEO of Australia Online Research which focuses on delivering premier online panel and social value research. He also serves on the advisory council for UTS Business School and is the Chairman of Quality Online Research. He is aso an Adjunct Fellow at University of technology Sydney. Previously he served as Chairman for STW Insights, Harris Interactive Australia, JD Power Australia and Media Metrix Australia.

Caroline FrankumUnited Kingdom

Caroline Frankum

Global CEO, Profiles Division

Kantar

United KingdomConsultancy

Caroline has extensive experience understanding people with expertise in media, digital, first party data, branding, communications and automation. Previously she held leadership and research positions with Hall & Partners and BSkyB. She was also named as CEO Today’s Business Woman of the Year and WIRe’s Top 10 Market Research Diversity Champion.

Jane FrostUnited Kingdom

Jane Frost

Chief Executive Officer

Market Research Society

United KingdomAssociation

As an executive with over 30 years of experience in board level marketing and executive strategy positions, Jane largely focuses on brand growth and customer relation enhancement. Sehe serves as Chief Executive Officer of the Market Research Society where she oversees the strategy, growth and evolution of one of the premier market research associations.

Stephan GansUnited States

Stephan Gans

SVP & Chief Consumer Insights & Analytics Officer

PepsiCo

United StatesClient

As Senior Vice President and Chief Consumer Insights and Analytics Officer, Stephan directs insight innovations for PepsiCo. Previously he held strategy and marketing positions for Interbrand and Unilever where he had a 14 year tenure. He’s been featured in publications like Brandingmag, Research World and AdWeek. He’s also presented at the Yale Customer Insights Conference.

Michelle GansleUnited States

Michelle Gansle

Vice President, Global Insights & Analytics

McDonald’s

United StatesClient

As Vice President of Global Insights & Analytics for McDonald’s Michelle specializes in insights, strategy and innovation with over 20 years of market research experience. She has previously held marketing, research and innovation roles with Mars, Dell, Clorox and Nestlé. She was Quirk’s Market Researcher of the Year Award and is also an ESOMAR Council Member.

Alejandro GarnicaMexico

Alejandro Garnica

Independent Consultant

girOscOpio

MexicoAgency

Alejandro is an independent consultant with girOscOpio and has expertise that spans research applied to markets and bsuiensses. He has taught across the realms of marketing, communications, and business consulting. He also previously served as an editor of GreenBook LatAm.

Wim HamaekersBelgium

Wim Hamaekers

Founder

One Inch Whale

BelgiumAgency

Wim is the Founder of One Inch Whale, a consultancy that helps businesses leverage existing knowledge and data while using research to fill knowledge gaps. He also serves as Managing Director of Thin Slicing and the Belgium Representative for ESOMAR.

Alex HuntUnited States

Alex Hunt

Chief Executive Officer

Behaviorally

United StatesAgency

Alex applies behavioral science in practical ways to predict human behavior to support brands and advertisers. His career has spanned over 15 years in the insights industry. Currently, he serves as CEO of Behaviorally (formerly PRS) which applies behavioral science to improve shopper and consumer experiences.

Sinead JefferiesUnited Kingdom

Sinead Jefferies

SVP, Customer Expertise, Zappi & Chair

Market Research Society

United KingdomAgency

As the SVP of Customer Expertise for Zappi, Sinéad is a recognized insight industry leader, drawing on 20+ years’ experience, leading teams both client-side and in agencies. She also serves as a Board Chair of the Market Research Society and has experience across multiple sectors including financial services, retail, government, technology and utilities.

Sally JoubertAustralia

Sally Joubert

Chief Executive Officer

Luma Research

AustraliaAgency

For nearly 30 years Sally has overseen the operations and strategy for Luma Research and set the vision to provide world-class brand and communication insights to clients. She focuses on being on the forefront of innovative technologies to deliver deeper insights. She is a regular speaker at conferences around the world and is the Australia Representative for ESOMAR.

Ed KellerUnited States

Ed Keller

CEO

The Keller Advisory Group

United StatesConsultancy

Ed is an expert in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data and analytics and a top executive in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brand.

Umesh KumarIndia

Umesh Kumar

Head of International Research

Hansa Research

IndiaAgency

Umesh is the Head of International Research for Hansa Research. He has deep experience in global insights, analytics, and market research. He is also a Council Member for ESOMAR. Previously, he held executive and research positions with Markelytics Solutions, Nielsen, and TNS.

Christian KurzUnited States

Christian Kurz

Senior Vice President, Global Streaming Research & Insights

Paramount

United StatesClient

Christian has two decades of brand, marketing, consumer insight, and data analytics experience in the television and digital media realms. He is currently the Senior Vice President of Global Steaming Research & Insights for Paramount and previously held insight, strategy, and research positions with Viacom, Discovery Communications, Disney-ABC Networks Group and Warner Bros. International Television.

Nikki LavoieFrance

Nikki Lavoie

EVP, Strategy & Innovation

Savanta

FranceAgency

As the EVP of Strategy & Innovantion, Nikki oversees the strategic direction and next stage growth of Savanta. She is a qualitative researcher focusing on digital and ethnographic techniques with extensive experience in the insights industry. She is also a past Vice President for ESOMAR.

Bob LedererUnited States

Bob Lederer

Owner & President

RFL Communications

United StatesAgency

For over 25 years Bob has been a leading advisor across a spectrum of client insights functions. He is also an industry thought leader and serves as Editor and Publisher of several prominent industry newsletters including Research Business Report, Research Conference Report, Research Department Report and Pharma Market Report.

Jean-Marc LegerCanada

Jean-Marc Leger

Founder & President

Leger

CanadaAgency

Jean-Marc is an economist and President of Leger, Canada's largest polling, market research and strategy firm. The firm has a staff of 600 employees based at its head office in Montreal, as well as its Canadian offices in Quebec City, Toronto, Winnipeg, Edmonton, Calgary and Vancouver, and its US office in Philadelphia.

Peter MarkeyUnited Kingdom

Peter Markey

Chief Marketing Officer

Boots UK

United KingdomClient

Pete Markey is the Chief Marketing Officer for Boots UK and has served in strategic marketing roles previously for TSB Bank, Aviva, Post Office Ltd. and RSA. He is skilled in branding, marketing, data analytics and customer experience. He’s a Fellow of the CIM and Marketing Society and a four-time Marketer of the Year award honoree.

Alain MizrahiUruguay

Alain Mizrahi

Chief Executive Officer

Grupo RADAR

UruguayAgency

Alain has over 30 years of experience in market, social and public opinion research. He has served as CEO of Grupo RADAR for 23 years, directing projects that span retail auditing, television and radio audience measurement, election polling and healthcare satisfaction. He is also a Council Member for ESOMAR and teaches market research at Universidad ORT Uruguay.

Mariela MociulskyArgentina

Mariela Mociulsky

Founder & CEO

Trendsity

ArgentinaAgency

Mariela founded Trendsity in 2007 and leads the company as its Chief Executive Officer. She has over 20 years of experience leading teams and projects for leading brands. She is also the President of the Argentine Society of Researchers and has been a lecturer at University de San Andres, University of Palermo and University Siglo XXI.

Patricio PaganiArgentina

Patricio Pagani

Co-Founder & Lead Puma

The Black Puma

ArgentinaAgency

Patricio is the Founder of The Black Puma, an analytics growth hacking, data strategy, and AI firm that blends data science and technology to help companies reinvent themselves. He's also served as the ESOMAR Representative for both Argentina and New Zealand.

Ben PageUnited Kingdom

Ben Page

Chief Executive Officer

Ipsos

United KingdomAgency

Ben is the Chief Executive Officerat Ipsos. He is a frequent writer and speaker on consumer trends and performance. Previously he was Chief Executive of Ipsos MORI since 2009. He is also a Visiting Professor at King’s College and a Fellow of the Academic of Social Sciences and Market Research Society.

Annie PettitCanada

Annie Pettit

Independent Consultant

CanadaAgency

Annie is an Independent Consultant in North America. She serves as a Board Member for Certified Analytics and Insights Professionals of Canada and is also the recipient of the ESOMAR Excellence Award for Best Paper. She also holds a Ph.D. in online survey data quality and psychology.

Jon PulestonUnited Kingdom

Jon Puleston

Vice President of Innovation

Kantar

United KingdomAgency

As Vice President of Innovation of Kantar’s Profiles division, Jon leads an international team called QuestionArts that focuses on research consultancy services, survey design and research tools in the digital and mobile arenas. He is the recipient of the MRS Grand Prix Award, ESOMAR Best Paper honor and MRS Innovation in Methodology Award, among others.

Dan QuirkUnited States

Dan Quirk

Owner & VP of Marketing & Product Development

Quirk’s Media

United StatesMedia

For nearly 30 years Dan has been an owner of Quirk’s Media, which delivers market research insight and content in the form of articles, newsletters ,directories, tools and webinars to over 60,000 subscribers in 110+ countries. As Vice President of Marketing & Product Development he oversees marketing and product initiatives.

Andrea RademeyerSaudi Arabia

Andrea Rademeyer

CEO

Ask Afrika

Saudi ArabiaAgency

Andrea started Ask Afrika as a one-woman show in 1995. She believes business plays a pivotal role in a changing society and wants the change to be more uplifting than it has been over the last century. It took dedication, passion, love for her clients, and a capacity to laugh to build the company to what it is today - a research and marketing organisation that operates in Sub-Saharan Africa, across both local and global companies.

Vijay RajSingapore

Vijay Raj

EVP, CMI

Unilever

SingaporeClient

For over 20 years Vijay has held a variety of market research roles for Unilever. Currently, he is Vice President of Research Innovation, Media and Shopper Insights where he oversees . He is also Secretary-General of Market Research Society Singapore. He has also presented at an array of conferences including ESOMAR, Omnishopper International and MRSS.

Imogen RandellAustralia

Imogen Randell

Chief Executive Officer

Hall & Partners

AustraliaAgency

Imogen serves as CEO of both Hall & Partners strategic brand consultancy and Quantum Market Research agency. She also sits on the board of Clemenger Group Limited and was Vice President of The Research Society. She has an extensive career that has spanned nearly 30 years in insights and strategy.

Elaine RodrigoUnited Kingdom

Elaine Rodrigo

Chief Insights & Analytics Officer

Reckitt

United KingdomClient

Elaine re-joined Reckitt as Chief Insights & Analytics Officer in 2019 and leads both the consumer insights and data analytics teams. This is Elaine’s second stint at Reckitt, the first being in 2001 when she spent 6+ years in a variety of roles spanning the global category. She has also served strategic insight roles with Danone, Kraft/Mondelez, Kantar, and Ipsos. Elaine holds a Ph.D. in marketing.

Zoe RuffelsUnited Kingdom

Zoe Ruffels

Global Head & VP, Insights

Mars Pet Care

United KingdomClient

Zoë is the Global Head and Vice President of Insights for Mars Pet Care. She has over 25 years of experience across insights and analytics with a focus on the consumer healthcare and technology industries. She has expertise in driving brand, portfolio, retail, media and customer experience strategies. She is also an Advisory Board Member for Clarion Events.

Danny RussellUnited Kingdom

Danny Russell

Strategic Advisor

Danny Russell Consulting

United KingdomConsultancy

Danny oversees the strategic consultancy DRC which strategically advises agencies and enterprises of all sizes to enhance the commercial applications of their insight. He is also a Fellow and the Immediate Past Chair of the Market Research Society and a Non Executive Director for Hall & Partners.

Laura RuvalcabaMexico

Laura Ruvalcaba

CEO

Brain Research

MexicoAgency

For over 25 years Laura has served as the Chief Executive Officer for Brain Research. Her agency focuses on research strategy, insight analysis, and qualitative and quantitative research.

Tom De RuyckBelgium

Tom De Ruyck

Chief Growth Officer & Partner

Human8

BelgiumAgency

Tom serves as the Chief Growth Officer & Partner for Human8, an online marketing research and consumer/employee collaboration consultancy. He also serves as Vice President and Council Member for ESOMAR and has given keynotes across over 35 countries on six continents for various business, marketing, technology and research events.

Pravin ShekarIndia

Pravin Shekar

Outlier Marketer & Keynote Speaker

Krux108

IndiaAgency

Pravin is an Outlier Marketer for Krux108, an innovative marketing agency, which focuses on extracting ROI from marketing investments. He is also currently the Interim CEO of ESOMAR and a Board Member for the Professional Speakers Association of India, as well as the Former President of The Market Research Society of India.

Sir Martin SorrellUnited Kingdom

Sir Martin Sorrell

Excutive Chairman

S4 Capital Group

United KingdomAgency

Sir Martin Sorrell is the Co-founder & Executive Chariman of S4 Capital, a tech-led, new-era advertising company he established in 2018. He is also the Senior Monk for MediaMonks, a creative digital production company that produces websites, games and films for advertising agencies. Previously he was the Chief Executive for WPP for 33 years.

Colin StrongUnited Kingdom

Colin Strong

Global Head of Behavioural Science

Ipsos

United KingdomAgency

Colin works with a wide range of private and public organizations in behavioral science. He is the Global Head of Behavioural Science for Ipsos and an Honorary Professor on the subject for the Nottingham University School of Business. He also authored Humanizing Big Data and is a regular speaker at conferences and a contributor to a variety of publications.

Aileen Te TanPhilippines

Aileen Te Tan

Global Director

Path to Purchase

PhilippinesClient

Aileen is the Global Director of Path to Purchase for The Coca-Cola Company. She has held a variety of insights roles with Coca-Cola for over 13 years. In this position she plays an instrumental role in delivering market insights from across the region. Previously she held various research roles with the research firm Synovate.

Claudio Flores ThomasMexico

Claudio Flores Thomas

Chief Executive Officer

Altazor Intelligence

MexicoAgency

Claudio is CEO of Altazor Intelligence. Previously he served as Vice President and Managing Partner at Lexia. He focuses largely on qualitative research to help brands, media and institutions have valuable discussions with their customers, audiences and citizens. His experience spans a spectrum of industries including television, cinema, dairy, insurance, food, cosmetics, hygiene, politics, financial services and automotive.

Urpi TorradoPeru

Urpi Torrado

CEO

Datum International

PeruAgency

Urpi is the CEO of Datum International and oversees the organization's direction. She also serves as President of the Peruvian Association of Market Research and Peru Representative for ESOMAR. She has over 25 years of experience in market research, marketing, and communications and previously taught market research at Universidad de Pacifico. She also regularly speaks at conferences like ESOMAR, TalkIN, IIeX, and CIIM.

James TurnerUnited Kingdom

James Turner

Founder & CEO

Delineate

United KingdomAgency

James is an insights and analytics business leader with over 25 years of agency and client-side experience. He is the Founder and President of Delineate, a research consultancy that delivers rapid research solutions. Previously he has held senior management positions with Black Swan Data, Edelman Intelligence, ICM, FreshMinds and Populus.

Kingsley WheatonUnited Kingdom

Kingsley Wheaton

Chief Strategy & Growth Officer

BAT

United KingdomClient

Kingsley is the Chief Strategy & Growth Officer of BAT overseeing marketing strategy and innovation for the company. He is an international business leader, with experience across marketing, management, disruptive innovation, technology and corporate affairs. For over 24 years he’s served in a spectrum of roles across regulatory, regional, innovation and marketing capacities for BAT.

Grace YuAustralia

Grace Yu

Strategic Insight Lead

Australia and New Zealand Banking Group

AustraliaClient

Grace is the Strategic Insight LEad for Commercial & Institutional Banking for Australia and New Zealand Banking Group Limited. She has held a variety of other strategic research and insight roles for ANZ and previously served in research roles for Research International.

Andy ZhaoChina

Andy Zhao

President

Nielsen - CMRA

ChinaAgency

Andy is President of Nielsen China, overseeing all business activities in the region. Previously he was with GfK since 1994 and served as Managing Director for North East Asia, across China, Hong Kong, Taiwan, Japan, and Korea.

Previous Legends classes are on their way. For now, this is the 2026 class.